Social media has been abuzz with calls for a boycott of Chinese goods in India, yet the sales of Chinese smartphones have been rising as there is more acceptance of brands like Xiaomi, Lenovo, Vivo, Oppo, and Huawei.
A report says that the smartphone market in India has crossed more than 32 million unit shipments in one-quarter for the first time. It has been growing at a healthy rate of 11 percent year-on-year. Meanwhile, Chinese companies also flowed in the wave, with smartphone makers like Lenovo, Motorola and Xiaomi stayed among the top. Despite several calls for the boycott of Chinese products in India, Lenovo and its subsidiary company Motorola have together come straight to the second place in the third quarter of smartphone shipments in India. International Data Corporation (IDC) is an American market research advisory firm specialising in consumer electronics. According to IDC’s data, Lenovo is the topmost brand in making smartphones in India, followed by Xiaomi which is slowly and steadily rising to the top. In the chart which shows all the smartphone brands, Xiaomi has made it to the top five, sitting at the fourth position.
Meanwhile, South Korean tech giant, is sitting at the top with 23% market share with more than 13% higher points than Lenovo, which is at the second spot. Lenovo Group, which constitutes almost a fourth of total online smartphone shipments, continues to lead online channel followed by Xiaomi. Karthik J, Senior Market Analyst (Client Devices) IDC India said, “Online share of smartphone increased to 31.6 percent with impressive 35 percent Quarter-on-Quarter (QoQ) growth due to a strong performance by key online players primarily from China-based vendors.” Xiaomi too recently claimed to have set a record by selling more than 1 million smartphones in India from October 1-October 18. Earlier market research from IDC had suggested that Xiaomi had become the third-largest smartphone vendor in India’s top 30 cities with a market share of 8.4 percent.
Meanwhile, Jaipal Singh, Market Analyst (Client Devices), IDC India said, “Mobile vendor ecosystem is going through a multi-dimensional transition. Continuous investment from China-based vendors on retail expansion and high decibel marketing has led to disruption in the plans of home-grown vendors to some extent.” Lenovo Group with its K5 series and its Motorola with its G4 devices have made the group account for almost one-fourth of total online smartphone shipments. Xiaomi makes its grand entry into top five with its Redmi Note 3 and the recently launched Redmi 3S.
Liu Dingding, a Beijing-based independent tech expert had earlier told the Global Times, “As China’s mobile phone market is somewhat saturated, it’s a right choice that domestic brands have started to explore the gigantic Indian market, which is full of opportunities for many people in India still do not own a smartphone. Our brands are looking into the future of India’s mobile phone market.”
This trend in shipments suggest the there is a heavy decline for the smartphone manufacturers from India. Other Chinese companies like Vivo and Oppo are also aggressively trying to make their mark felt in the Indian market.