China’s Phicomm forays into India, launches Passion 660 smartphone for Rs 10999

By: | Updated: June 4, 2015 12:58 PM

Phicomm has launched Passion 660 in India, exclusively on Amazon, at Rs 10,999.

Phicomm Passion 660Phicomm has launched Passion 660 in India exclusively on Amazon at Rs 10,999. (Photo: Debashis Sarkar)

Chinese smartphone brands are making a beeline for India. The latest entrant is Phicomm, which has now launched Passion 660 in India, exclusively on Amazon, at Rs 10,999. The phone will be available for purchase from June 9, but it is not certain if the company will follow the flash sale model.

The Passion P660 sports a 5-inch IPS full HD (1080p) LCD display with 441 ppi density. It has a 13MP rear camera with LED flash and a 5MP front camera. The device runs on a 64-bit Snapdragon 615 octa-core processor with 2GB of RAM and 16 GB storage space.

Phicomm is promising a pan-India service system with dedicated call centres. It will also have exclusive care centres in main cities soon.

CEO Zheng Min said Phicomm is among the few companies that make all parts of a smartphone themselves, and the vision was to set up this end-to-end ecosystem in India and to cater to rising demand from South Asia.

He added that it was not that easy for other companies to set up this ecosystem and that they would like to bring this set-up to India. “We think it is possible if the supply chain environment and labour policies are good. And we have seen this improve in the past couple of years,” he told

Global sales head Jaffery Fan said the company has a clear strategy of balancing its revenues from China and overseas in the long run. “Manufacturing in India will help us achieve that goal. We will have devices only in the mid-high range,” he said, adding that Phicomm does not want to enter the entry level market in India.

While the company does not have a timeline for setting up an India manufacturing unit, Fan said it was open to partnerships with Indian companies.

Phicomm claims the Passion P660 is among the lightest smartphones available — it weighs 110 gm only. It supports 4G and is powered by a 2,300 mAh battery and runs on Android KitKat OS.

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