Samsung in a masterstroke had brought to the fore its new Galaxy Note 7 earlier last month and was an instant hit among the fans. The market sentiments had shifted a lot from Apple by miles.
Samsung in a masterstroke had brought to the fore its new Galaxy Note 7 earlier last month and was an instant hit among the fans. The market sentiments had shifted a lot from Apple by miles. But eventually, reports started pouring in about a defect in the battery and the electronics giant had to call back the devices, and in the worst time possible. Samsung said that the recall could take several weeks. This has given Apple the biggest opportunity to launch its new iPhones, which is expected to premiere on September 7. This effect could be so well timed that it could top the sales charts. The reviews of the Note 7 were very positive since its launch but this case of exploding batteries has totally made Samsung lose its cause since even the holiday season is near.
iPhone sales have gone down recently, yet with the new launch that is expected, there will be many iOS lovers who will be wanting to upgrade their devices. Even Samsung waited since 2014 for the Note upgrade. With its delay and absence, a large group of prospective buyers might get lured in by the latest from Apple. Before the iPhone made an attempt to tap the Android market, especially the premium variants like the old Note, Samsung has already lost its chances. Analysts and researchers have predicted iPhone sales boost after the recall. Images of exploding and burning Samsung Note have gone viral on social media, and that can affect new buyers to get skeptical about it. Added to the fact, is that Apple might lure a lot of consumers with its dual camera for iPhone plus.
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However, Samsung’s quick action regarding the issue of the battery might have a positive effect for the tech giant. Samsung had said it shipped 2.5 million of the Note 7 on August 19 when it hit the markets out of which it claimed only 35 cases were spotted with battery problems. Analysts have applauded Samsung’s integrity and said that the gesture to accept the fault and the fact that it needs to be dealt with soon. When the Note 7 launched it was the aim of the company to steal Apple’s iPhone thunder, but it did not last long. Apple is expected to launch its new smartphone – the iPhone 7 at an event on September 7.
Yet Apple has a lot to prove and come out with something truly innovative to have much effect on Samsung. Samsung also has another smartphone in that premium bracket called the Galaxy S7 edge. Apple itself might not have many changes from its previous lineup of iPhones and if they do not build on their forte of simplicity and reliability then it might not have much effect on Samsung who can give the consumers a better experience.