Apple WWDC (Worldwide Developers’ Conference), the second biggest event in the company’s yearly calendar is taking place tonight at San Jose, California. Tim Cook and his team have faced a rough ride in the last one year, the Cupertino giant appears to be returning to past form. WWDC is primarily a software event, a chance for Apple to show external developers its plans for upcoming releases so that they can start incorporating new features into their own apps.
Apple WWDC 2017: To know about the key announcements at the event, follow the live updates here:
01:15 AM: The Echo, released in 2015, and Google Home, released last year, have helped plant the seeds for a promising market. The research firm eMarketer says than 35 million people in the U.S. are expected to use a voice-activated speaker at least once a month this year, more than doubling from last year.
01:11 AM: Besides playing music, HomePod will help people to manage their lives and homes. Siri will be the voice assistant responding to requests for information and other help around the house. It’s Apple’s first new device since the company released the Apple Watch in April 2015. The speaker will sell for about $350 in December in the U.S., U.K. and Australia. Amazon sells the main version of the Echo for $180 and Google sells its Home speaker for $130. HomePod may not come to India initially.
01:07 AM: Apple is transplanting its digital assistant Siri into an internet-connected speaker that will become the company’s first new product in more than two years. The HomePod speaker unveiled at a conference for software programmers Monday is similar to devices that rivals Amazon and Google have already been selling, though Apple says it’s giving more emphasis to sound quality, not just smarts. It’s no surprise, but there’s integration with the Apple Music online subscription.
01:02 AM: New smart home speaker – HomePod. Company says it packs the biggest brains in a speaker. Here’s what it boasts: 7-inch speaker plus a 7-tweeter pack, 4-inch woofer that runs ona A8 chip plus covered in 3D fabric. Siri available alongside. Apple Music subscription must.
01:00 AM: The new iPad Pro also comes with a better camera – the same one found in the iPhone 7 – along with more storage, a better display and faster refreshing of moving images. The new model will start shipping next week. Apple also previewed software updates for the iPad at its annual conference for software programmers on Monday.
12:57 AM: Apple is introducing a mid-sized iPad Pro in an attempt to revive interest in its once hot-selling line of tablets. The new 10.5-inch model offers room for a full-size keyboard, something the 9.7 inch model couldn’t. Yet it isn’t as bulky as the 12.9-inch model. Such a model had been expected in March, but Apple instead refreshed its non-Pro models. With consumers less interested in buying new tablets, Apple has increased its focus on designing tablets for professionals to do much of the same work that they usually perform on a laptop computer. It’s also what Microsoft is targeting with its Surface Pro.
12:52 AM: Apple is also offering tools for app makers to embed artificial intelligence capabilities. This will be part of the iOS 11 software update for iPhones and iPads. It’s expected in September.
12:47 AM: Apple is making software tools available for outside app writers to design apps with augmented reality. He says the tools will make hundreds of millions of iPhones and iPads capable of the technology.
12:42 AM: Apple is trying to make augmented reality a reality with new tools for iPhones and iPads. Augmented reality is the blending of the physical and virtual worlds. In one demo, Apple executive Craig Federighi pointed a camera at a table on stage and added a virtual coffee cup and a lamp on the real table. Microsoft, Facebook and Google also have been dabbling with augmented reality, though the developments are still in the early stages.
12:37 AM: Apple didn’t discuss the privacy implications, though typically, the machine processing takes place on the device itself, rather than over the internet. That’s a contrast to Google’s approach. Apple’s approach protects privacy, but might make the service less useful when switching devices.
12:32 AM: Google already tries to be proactive with its Assistant on Android phones and Google Home speaker. Apple is poised to announce its own speaker at its annual conference for software programmers Monday.
12:27 AM: Siri will be paying more attention to what you do on your iPhone. Apple wants its digital assistant to be more helpful in navigating your digital life. It’ll learn your habits based on what articles you might be reading, for instance. Or if someone texts you about owing money, it will ask if you want to pay from your Apple Pay account. The Siri updates are expected in September with iOS 11, the next version of Apple’s mobile software.
12:20 AM: ARkit now open for developers. It will depend on sensors to recognise images. ARkit now set to be the world’s largest AR platform.
12:18 AM: Augmented Reality. ARKit is a demo of a kit for developers. It is synced to cameras, motion sensors and the rest. Has many AR overlays. ARKit can do motion tracking. Also, guesstimate light luminosity and scale of objects. Implications for ARKit are for gaming.
12:15 AM: Apple is also bringing the ability to pay back a friend or other individual through its payment service, Apple Pay. Before, transactions had been limited to products and services from businesses and institutions.
12:11 AM: For photos, Apple is turning to a “high efficiency” format to replace JPEGs. Although the format is not exclusive to Apple, it’s not yet clear how well the photos will work with non-Apple software and devices, which mostly use JPEG.
12:08 AM: Siri is getting a new voice on the iPhone _ and will come with a male option for the first time. It comes as Apple is poised to unveil a Siri-powered internet-connected speaker to rival Amazon’s Echo and Google Home. Other features coming to iPhones and iPads include messages syncing in the cloud. Only the most recent messages will be kept on the device to save storage.
12:05 AM: Virtual reality coming to Apple’s Mac computers. New iMacs are getting brighter displays and graphics capabilities. Apple says that makes the Mac a great platform for developing virtual-reality experiences. Apple is late on VR. Samsung and Google already have VR systems centered on their smartphones. Apple executives demonstrated the use of Macs to produce VR experiences, though they didn’t immediately talk about making a headset to view them.
12:02 AM: The new iMacs start at about $1,300. Apple also updated its MacBook laptops with faster processors. These new Macs start shipping Monday. Apple also unveiled the high-end iMac Pro for power users at its annual conference for software programmers Monday. The announcements follow complaints that Apple has let its Mac computers languish in favor of its better-selling products, namely the iPhone.
11:59 PM: Apple has updated the camera too. Something called depth API. It is expected to aid developers to create apps that use this iPhone feature. Siri may check on our interests and hobbies and show you news items that are intended to tailor-made for you. An interesting feature in Apple iOS 11 is that it will activate a do not disturb feature when you are driving.
11:56 PM: Apple Maps is looking to get really up close and personal to you. It is ging to raise your shopping/travel experiences by providing details of malls, airports.
11:52 PM: Apple iOS announcements. Tim Cook says just 7 per cent users using latest version of Android. Says Apple much ahead, 83 percent on iOS10. Upgraded Siri sounds more natural now – at least not as artificial as before. It support many language translations.
11:47 PM: MacBook Pro, MacBook lineup getting updated by Apple. Cooling quotient has been raised by 80 per cent. 128GB ECC memory. iMac Pro has been priced at $4,999. It will be available sometime at end 2017.
11:45 PM: Apple says its Safari browser will try to guard your privacy by identifying and blocking data files that track you as you move from website to website. It’s turning to machine learning, a form of artificial intelligence, to make that happen. That’s a new focus for Apple as it competes with Google and Amazon.
11:40 PM: Features also coming to the Mac include the ability to stop video from automatically playing on websites when using Safari. The Mac will also get improved photo management, including new editing tools and better face recognition to help you search your photo library.
11: 37 PM: The next Mac version called High Sierra is a refinement of the current version, Sierra. Apple typically makes major updates to its Mac software every other year. It is coming out this autumn and will be a free update.
11:33 PM: The most powerful Mac ever is here. More powerful than current Mac Pro. The buyer will get up to 128Gb of ECC memory and 4TB of SSD. Boasts Radeon Vega graphics that will be made available with up to 16GB of VRAM and 400GB psmemory bandwidth. Also made available is a 10-core processor. It also has an 8-core Xeon processor.
11:26 PM: Apple iMac has got a makeover. Boasts an Intel 7th gen processor, display got brightness. Should be good news for those wanting top-quality video. Graphics set to get 80 pct faster.
11:24 PM: IDC estimates that Apple shipped about 3.6 million watches during the first three months of the year. By comparison, Apple shipped 51 million iPhones and 9 million iPads during the same stretch.
11:18 PM: Apple is updating its smartwatch to give it more “smarts” using the Siri digital assistant. With a new watch face, Apple Watch promises to learn about your routines to figure out what information to display on the watch face. That could include a reminder to make a call or a flight reservation. Another watch face will feature Woody, Jessie and Buzz from “Toy Story,” joining Mickey and Minnie Mouse. Apple is also bringing improvements to playing music and recording fitness activities. The new features will come in a software update expected in a few months.
11:10 PM: File system has been hyped up as being faster and even adds greater security angle.
11:05 PM: A new filing system has come in. The Apple File System has replaced the default HFS. Apple has also outed new macOS version and named it High Sierra.
11:00 PM: Photos includes new editing tools – Curves – that can tweak color plus contrast. For instance, you can colour a part of the outfit of the person in a photo.
10: 58 PM: “No one can match the Mac’s deep integration of hardware and software.”: Tim Cook
10: 55 PM: Amazon Prime Video is coming to Apple TV later this year
10: 54 PM: “Some exciting updates to the watchOS,” Tim Cook announces
10: 53 PM: Apple Watch number 1 selling smartwatch, says Tim Cook.
10: 51 PM: Tim Cook praises the developer community. According to reports, there are 16 million registered developers and 3 million have been added last year. 5,300 developers are present at the event.
— Nandagopal Rajan (@nandu79) June 5, 2017
10: 42 PM: Tim Cook takes the stage without much fanfare, calls San Jose the “heart of Silicon Valley”.
10: 41 PM: Apple WWDC 2017 starts without fanfare or drum roll. Apple CEO Tim Cook just walks in and the event starts.
10:39 PM: Wall Street edged lower in trading on Monday as Apple weighed on all the three major indexes following a rating cut and ahead of its developer conference.
10: 37 PM: The iPhone maker’s stock was down 1 percent at $153.88 after brokerage Pacific Crest downgraded it to “sector weight” from “overweight”, Reuters reported.
10: 34 PM: The conference started in 1983, when it was held at Monterey in California.
10:33 PM: The Apple WDC has returned to San Jose, just a year ahead of its 45th anniversary.
10: 29 PM: Apple’s live stream video is now up. The event should be starting at any moment now.
— Nandagopal Rajan (@nandu79) June 5, 2017
— Nandagopal Rajan (@nandu79) June 5, 2017
10: 09 PM: Reports suggest that Apple will be unveiling the new MacBooks at the WWDC 2017. These will be an upgrade to the previous versions. A new MacBook Pro with the 7th generation Intel Kaby Lake processor could be expected.
10: 07 PM: 30 minutes to go for the keynote to go live. People are still coming into the arena.
Watch the LIVE webcast here:
10: 03 PM: Apple will also be showcasing its new watchOS and tvOS at the keynote
10: 00 PM: iOS 11 could provide focus better in the in-built apps such as Apple Maps, Photos, Apple Music
09: 34 PM: Just a few more hours to go, developers! We’ve got a big week ahead. See you at the keynote!: Tim Cook, CEO Apple