Apple is reportedly planning to kill off its Newsstand app and replace it with a Flipboard-like experience.
It is expected that the Flipboard-like product will include samples from publishers like The New York Times, ESPN, Conde Nast, and Hearst.
According to The Verge, Apple appears to be focused on this new app, and is expected to do away with Newsstand, which provides access to digital newspapers and magazines.
As a number of media organizations already have their own individual apps, Apple is reportedly planning to allow publishers to keep 100 per cent of any advertising within the new Flipboard-like app.
Apple says that it hopes to generate revenue from its standard 30 per cent cut of any subscriptions from the publisher’s individual apps.