Samsung Electronics Co. took a gamble when it appealed a finding it infringed Apple Inc.\u2019s smartphone design patents, and a friendly subsequent ruling from the U.S.\u2019s highest court made it seem like the bet would pay off. Instead, Apple won an additional $140 million. Seven years after the start of a global patent battle, a jury in a lower court in San Jose, California, delivered a verdict Thursday heavily favoring Apple in a trial that could reshape how companies view the value of patents that protect the shape and design of products. The verdict was a retrial of damages, with jurors at the outset being told that that the South Korean company infringed three of Apple\u2019s design patents - covering the rounded corners of its iPhones, the rim that surrounds the front face, and the grid of icons that users view - and two utility patents, which protect the way something works and is used. Samsung had appealed the case, and won a 2016 Supreme Court ruling giving it a chance to pare back an earlier award. After that ruling, the basic question for the jury was: Should Samsung have to pay damages based on sales of smartphones in their entirety, or just their components that infringed the iPhone maker\u2019s patents? \u2018Huge Loss\u2019 \u201cAs the saying goes, be careful what you ask for,\u201d Neel Chatterjee, an intellectual property litigator in Silicon Valley, said of Samsung\u2019s appeal. \u201cThe jury saw substantial value tied to the design elements of the iPhone, and actually awarded more than Apple previously won.\u201d A $1.05 billion jury verdict in 2012 was whittled down by a previous retrial in 2013, along with appeals and adjustments. After Samsung agreed to pay some damages, the case went to the U.S. Supreme Court in 2016 and was returned to U.S. District Judge Lucy Koh with an order to revisit $399 million of that award. Now Samsung has to pay $539 million, an increase of $140 million. That makes it a \u201chuge loss\u201d for Samsung, said Michael Risch, a law professor at Villanova University School of Law in Pennsylvania, \u201cand shows the risk it took by continuing to fight.\u201d After the Supreme Court ruling, companies backed away from thinking that suing over design patents could produce a windfall in damages, Risch said. \u201cNow, they have a road map to winning full damages again,\u201d he said. \u201cBut not every design patent will be as strong or iconic as Apple\u2019s. \u2018Thermonuclear War\u2019 The patent disputes began when Samsung released its Galaxy smartphones in 2010. Apple founder Steve Jobs initiated contact with Samsung over his concerns that the Galaxy phones copied the iPhone, according to testimony from the original 2012 trial. Jobs, who died Oct. 5, 2011, later vowed to wage \u201cthermonuclear war\u201d to prove that phones running on Google\u2019s Android operating system copy the iPhone. Samsung devices use Android. Noreen Krall, Apple\u2019s longtime chief of litigation and omnipresent field marshal in the litigation over smartphone technology, has traveled widely to implement Jobs\u2019s wish. There she was again in San Jose for the trial all week with a team of Apple lawyers. She sat in the front row of Koh\u2019s courtroom Thursday waiting for the verdict, and gave a colleague next to her an elbow jab as it was read, clearly delighted with the outcome. She declined to comment. Samsung\u2019s not only stung by the verdict, it may be setting up yet another appeal. \u201cToday\u2019s decision flies in the face of a unanimous Supreme Court ruling in favor of Samsung on the scope of design patent damages,\u201d Samsung said in a statement. \u201cWe will consider all options to obtain an outcome that does not hinder creativity and fair competition for all companies and consumers.\u201d John Quinn, a lawyer for Samsung, told the judge the verdict isn\u2019t \u201csupported by the evidence,\u201d and that the company would raise its objections in court filings. Samsung previously paid Apple $548 million - $399 million for products that infringed the design patents plus more for infringing a utility patent not at issue in the retrial. The damages retrial before Koh gave Samsung a chance to argue Apple wasn\u2019t entitled to all of its profit from the infringing phones, and recoup at least some of the money. The jury\u2019s damages total will ultimately be calculated against the $399 million Samsung has paid. While the verdict isn\u2019t significant for either company\u2019s bottom line, Apple has long maintained there\u2019s a bigger principle at stake. After the 2012 jury sided with Apple, Chief Executive Officer Tim Cook said the lawsuit was about values, and that the company \u201cchose legal action very reluctantly and only after repeatedly asking Samsung to stop copying\u201d its work. Apple said in a statement after the verdict that the case \u201chas always been about more than money.\u201d The case is Apple Inc. v. Samsung Electronics Co., 11-cv-01846, U.S. District Court, Northern District of California (San Jose).