The top 10 mobile companies, including Apple, Samsung, Huawei, Oppo, and Xiaomi, now capture 77 percent of the smartphone market, thereby leaving just below a quarter of the segment for over 600 brands to compete.
Apple has surpassed Samsung to become the top smartphone brand after the fourth quarter of 2017 as it shipped 77.3 million iPhones globally, according to the Counterpoint report released on Friday. The iPhone X became the top-selling iPhone devices that topped Apple’s expectations for the last quarter. Samsung, on the other hand, shipped 74.4 million devices in the last quarter, led the smartphone market (by volume) with a market share of 21 percent for the entire year.
As per the report by Counterpoint Research, Apple shipments declined one percent year-on-year, however, the company became the number one smartphone brand during the quarter. “Apple remained number two in CY 2017, capturing 14 percent market share,” the report said. The global smartphone shipments grew two percent on an annual basis last year but sank five percent in the fourth quarter of the last year.
The top 10 mobile companies, including Apple, Samsung, Huawei, Oppo, and Xiaomi, now capture 77 percent of the smartphone market, thereby leaving just below a quarter of the segment for over 600 brands to compete. Samsung shipments declined 11 percent due to a decline in India, China and Western Europe. The company led the Latin American market.
“The quarter was a week shorter than last year and Apple was able to increase Average Selling Prices (ASPs) by over $100 to $796 with the launch of the iPhone X, 8, and 8 Plus – a trade-off the company is content to make,” said Jeff Fieldhack, Research Director at Counterpoint Research.
“The challenge for Apple going forward will be its ability to continue to grow its base of 1.3 billion devices,” he added. Chinese mobile giants Xiaomi, Vivo, Oppo, and Huawei remained the fastest growing smartphone brands for the year 2017. Xiaomi shipped 96 million smartphones, capturing 6.1 percent market share of the global smartphone market in 2017. The company became the fifth largest smartphone brand behind Huawei and Oppo in the fourth quarter 2017 with shipments of 31 million smartphones and a market share of 6.9 percent, recording a growth of 83 percent annually.