Luxury fashion group LVMH has taken one of Apple’s senior executive for themselves.
According to the Quartz, LVMH has recruited Ian Rogers, a senior Apple executive who led the development of Apple’s Beats1 radio service, surprised everyone last week with news that he was leaving the company.
It is now confirmed that he left Apple to take on the role of chief digital officer at LVMH, the luxury fashion group that owns brands such as Louis Vuitton, Celine, Dior, and Givenchy.
This move signifies that LVMH is getting more serious about embracing digital. The customers are doing more of their shopping online and luxury brands stand to miss out if they do not adapt to the situation.
According to McKinsey, while overall sales of luxury goods increased just 2% in 2013, online luxury sales jumped 20%. The consulting firm projects that online sale will more than double to approximately USD 22.5 billion in the next five years.
McKinsey also reported earlier this year that nearly half of luxury goods buying decisions are already influenced by what consumers hear or see online.
By securing the top music job at Apple, Rogers seemed to have reached the top of the industry. His new task will be to help LVMH’s brands develop their e-commerce channels.