Ever since Apple has launched the new iPhone X, people have been seen flinching at the super high price points. But should we begin to look at premium smartphones in a different way than we used to? I know what you must be thinking. But Rs 1 lakh, for a mobile? But why not, given that the iPhone and many other premium devices are personal computers themselves and probably even more. Having said that, companies like Apple and Samsung are clearly trying to break the price point barriers. While the cost may look high right now, but give it some time, $1000 will be a new standard of premium flagships. Meanwhile, with the iPhone X, Apple has truly unveiled a device worthy of celebrating the 10th anniversary of iPhone. While Tim Cook may have introduced the iPhone X by saying ‘one more thing’, but it was actually the device everyone was waiting for. And the tech giant did not disappoint, by introducing technologies that will solidify the ecosystem on which Apple will retain and grow its loyal base for the 10 years at least. But should you buy it?
Apple iPhone X is trying to set new standards not only in price, but also in terms of technology. With face recognition technology to wireless charging, from getting rid of bezels to removing the Home button, the power of the Apple device has evolved dramatically since it debuted in 2007. The features in the iPhone X may not be novel, but they are indeed innovative to incorporate every specifications found in most other flagship devices. So, it makes sense that Apple wants the cost of research, work of actuaries, as well as market researchers. The iPhone X has also innovated with the way Augmented Reality is used in a phone and the possibilities with video too. The iPhone X is so good, that even the newly release iPhone 8 looks pale when compared.
Watch: Apple iPhone X, iPhone 8, iPhone 8 Plus first look
Apple iPhone X (64GB model) will be priced at Rs 89,000 in India. Meanwhile, the 256GB version of iPhone X will be available at Rs 102,000. In comparison, iPhone 8 (64GB variant) price in India will be Rs 64,000 and the 256GB storage model will be available at Rs 77,000. Also, the iPhone 8 Plus (64GB model) will cost Rs 73,000 and 256GB model with be priced at Rs 86,000. Even the pricing strategy by Apple is a masterstroke. The gap is pricing will ensure that most customers will settle for the iPhone 8 and iPhone 8 Plus because they appear to be affordable. Meanwhile, Apple loyalists who prefer the premium segment will have to get the iPhone X, as there is no real competition there now.
You may argue that the features like bezeless screens and wireless charging have already been introduced by Samsung and other brands. True. But if history is anything to go by, it is only when Apple incorporates a new technology that an ecosystem is created. For example, what AirPods did to Bluetooth, AirPower may do to wireless charging. It is a device which will be able to charge your iPhone, Apple Watch and more devices simultaneously. This kind of effort includes other major accessory manufacturers falling into place too. With such a powerful brand and developer ecosystem, Apple has opened up room for more innovation.
Moreover, today the iPhone X is over 10-15 times more powerful and speed of the first smartphone processors. Even the GPUs have been upgraded by almost 15 times in the last 10 years. With bigger, more colourful, and highly durable display screens, iPhone X is largely differnt from the initial few devices. In terms of camera, you no longer need to buy a DSLR now. Apart from that, you get better speakers, battery life, memory and other technologies like sensors and bipmetrics. While the iPhone X does not have the same power the iPhone had when it was first launched, but it sure gives you an edge in today’s highly connected world. So, Apple is totally right in demanding that kind of money and if you have it, why not stay ahead of everyone?