This year global technology giant Apple is celebrating 10 years of the first iPhone. The iPhone, launched by then-CEO Steve Jobs, was a device which fundamentally transformed the way humans interact with technology, culture, as well as each other. On the occasion of the anniversary, technology journalist Brian Merchant is about to launch a book on the investigation to uncover the iPhone’s untold origin. The One Device: The secret history of the iPhone will be out on June 20th. The book reportedly traces iPhone’s journey from Kenyan mines to Chinese factories and now the One Infinite Loop. On June 13, The Verge posted a few excerpts from the book, which also dealt with internal fighting in the company around the smartphone’s creation. Meanwhile, a top-ranked Apple executive has said that parts of the story about the invention of the iPhone were “not true.” There are a few quotes from the book which did not put Phil Schiller, Apple Senior Vice President in the best of lights.
The upcoming book’s accuracy about the early development of the popular smartphone has come under fire by Apple’s top marketer who has denied a story that Schiller vigorously demanded a Blackberry-like physical keyboard during the development of the original iPhone prototypes was accurate. The excerpts which have created the controversy are, “The iPod phone was losing support. The executives debated which project to pursue, but Phil Schiller, Apple’s head of marketing, had an answer: Neither. He wanted a keyboard with hard buttons.” The article further quoted, “Steve (Jobs) and he had it out in the hallway. He was told, like, Get on the program or get the f*** out. And he ultimately caved.”
Shortly after the excerpts were published, Schiller responded to a user commenting on the piece on Twitter and denied the account was accurate. A user had tweeted, “mad to find out that @pschiller pushed for a physical keyboard on the iPhone. Hard to think about now after 10 years.” To this, Schiller had replied, “Not true. Don’t believe everything you read…”
Meanwhile, the most interesting part is that Schiller has said that everything about this was said on record by Apple employees. Brain Merchant replied to the controversy saying, “I stand by the reporting—that is the story Tony Fadell told me, on the record, verbatim.” Tony Fadell is considered the founder and ‘father of Apple iPod’. Meanwhile, even Tony Fadell has denied the report saying the given information “is not true”. Matters got even more intriguing when Schiller tweeted that he has audio records of his conversations with Fadell.
Merchant has been an Editor at “Motherboard” for five years and is known for his robust article there, as well as his stint at Discovery Communications for four years, starting in 2008.