Apple Event September 2019 Highlights: iPhone 11 starts at ₹64,900, iPhone 11 Pro at ₹99,900, & 11 Pro Max at ₹1,09,900

iPhone 11 Series, Apple Watch Series 5 and TV Launch Live Updates: CEO Tim Cook will take the centre-stage to announce the iPhone trio today

Apple Event September 2019 Highlights: iPhone 11 starts at ₹64,900, iPhone 11 Pro at ₹99,900, & 11 Pro Max at ₹1,09,900


iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max were officially announced by Apple at its grand event held at Steve Jobs Theater in Apple Park, Cupertino. CEO Tim Cook said in his keynote speech – “iPhone XR became the most smartphone in the world” – without revealing the sales number for the cheapest one of the last year’s models. Apple also announced the Apple Arcade, rolling out on September 20 at $4.99 per month. But the most interesting announcement is the Apple TV+, which albeit costs $4.99 monthly in the US, has been priced at Rs 99 per month in India, giving a head-on blow to Hotstar, Netflix, and Amazon Prime Video.

ALSO READ | Apple TV+ at Rs 99 per month: Why low pricing may cause Netflix, Hotstar headache in India

Apple Live Event September 2019 Updates

The event started at 10 am PT, which will be 10.30 pm IST, Tuesday in India.

ALSO READ | What is tryophobia? Apple iPhone 11 Pro cameras causing nausea in people with fear of holes

iPhone 11 Pro Max, iPhone 11 Pro, iPhone 11 Price, Specifications

As the name suggests, the iPhone 11 Pro Max is the top-notch model among the three. The iPhone 11 Pro, rumoured to start for $1,099 (approximately Rs 79,000) while the iPhone 11, the cheapest of the lot, is said to be priced at $749 (roughly Rs 53,600) onwards. The baseline variant is likely to be the iPhone 11 Pro, which will reportedly start at $999 (roughly Rs 71,900). The iPhone 11 will replace iPhone XR, the iPhone 11 Pro will replace the iPhone XS, and lastly, the iPhone 11 Pro Max will replace the most premium model, the iPhone XS Max.

All three iPhone models will be powered by Apple A13 chipset but will miss out on 5G modem chips this year. According to Ming Chi-Kuo, Apple is poised to launch its first 5G iPhone models next year, after noting down important points during its holding pattern. There will be major focus on Augmented Reality and Virtual Reality capabilities of the upcoming iPhone models.

But more than the performance of the 2019 iPhone models, eyes will be on what Apple has to offer in the camera department. Bloomberg’s Mark Gurman said that there will be radical changes on the iPhone 11, iPhone 11 Pro, and iPhone 11 Pro Max. While the first one will add another camera at the back, as opposed to a single one on the iPhone XR, the other two will be Apple’s first products with three main cameras. Multiple renders have shown a design, which has been subject to unsavoury criticism, that includes a protruding camera island in a ‘squircle’ shape housing three sensors aligned in alternate succession.

New OLED panels are also said to be present on the top two models while the cheapest iPhone 11 model will pack a LCD display, much like last year. Moreover, Apple will be ditching 3D Touch in favour of Haptic Touch on the new models, the first instance of which were spotted in an iOS 13 beta preview. A major chunk of rumours also suggested Apple is packing the new iPhone models with reverse charging for accessories and smartphones from other brands, in addition to support for Apple Pencil. However, a last minute scoop from renowned analyst Kuo disputes these rumours. In any case, we will hear what all Apple has to offer with the iPhone 11 series phones at the event.

Apple is also highly expected to announce the pricing of its high-stakes streaming service called Apple TV+, which features big budget shows starring Jennifer Aniston, Jason Momoa, Reese Witherspoon, and Oprah Winfrey.

Live Blog

Apple Event 2019 Live: Apple iPhone 11 Launch Event Live Telecast, Apple Release Event 2019

00:12 (IST)11 Sep 2019

That’s a wrap.

00:12 (IST)11 Sep 2019

Tim Cook bids farewell to everyone.

00:12 (IST)11 Sep 2019

Now, the wind-up time. Cook recapping everything – Apple Arcade at $4.99 monthly, Apple TV+ at $4.99 per month, Apple Watch Series 5 starting at $399, iPad 7th-gen starting at $329, iPhone 11 at $699, iPhone 11 Pro at $999, and finally, the iPhone 11 Pro Max at $1,099.

00:09 (IST)11 Sep 2019

Apple Fifth Avenue, the biggest Apple Retail store, is opening on September 20.

00:07 (IST)11 Sep 2019

Apple Retail is for the first time being talked at the iPhone launch event. This sounds like a big announcement for India where Apple has had an impasse with the government over its own retail stores.

00:06 (IST)11 Sep 2019

00:05 (IST)11 Sep 2019

The iPhone 11 Pro costs $999 and the iPhone 11 Pro Max costs $1,099. Shipping starts September 20.

00:05 (IST)11 Sep 2019

There is a new line of iPhone cases too.

23:57 (IST)10 Sep 2019

23:57 (IST)10 Sep 2019

The information from one sensor is relayed to the other two, so in case,  you want to switch to one of the three, it is a smooth transition.

23:56 (IST)10 Sep 2019

The videos can be edited entirely on the iPhone 11 Pro phones using Apple A13 Bionic power.

23:54 (IST)10 Sep 2019

All three cameras shoot 4K videos with HDR at 60fps. Now some videos shot on the iPhone 11 Pro twins.

23:54 (IST)10 Sep 2019

There is a new feature called Sneak Peek facilitated by Deep Fusion technology that uses ML. It shoots 9 images – eight before you press the shutter button and one after  – then the neural engine analyses all of them to pick the best one and optimise the outcome with information from all the shots.

23:50 (IST)10 Sep 2019

Phil is now showing some of the photos taken by some photographers using the iPhone 11 Pro. The detailing in the image is amazing to say the least.

23:49 (IST)10 Sep 2019

The 12MP telephoto sensor provides 4X optical zoom so that you can zoom in on the subject. If you want more area to the shot, you can switch to the wide or ultra-wide sensors from one vantage point.

23:48 (IST)10 Sep 2019

iPhone 11 Pro has a 12MP wide angle camera, a 12MP telephoto camera, and a 12MP ultra-wide angle camera, powered by a new generation image signal processor.

23:47 (IST)10 Sep 2019

There is now up to four hours more on the iPhone 11 Pro  and up to five hours more on the iPhone 11 Pro Max.

23:47 (IST)10 Sep 2019

“It is our most ambitious chip” – Sri

23:46 (IST)10 Sep 2019

A horde of additional information on the Apple’s new A13 Bionic chipset that will power the trio of iPhone 11.

23:45 (IST)10 Sep 2019

“The best machine learning platform on a smartphone” is the A13 Bionic – Sri Santhanam, VP of silicon engineering at Apple.

23:42 (IST)10 Sep 2019

The iPhone 11 Pro has a 5.8-inch Super Retina XDR Display while the iPhone 11 Pro Max has a 6.5-inch display. Both the iPhones are powered by A13 Bionic.

23:41 (IST)10 Sep 2019

The iPhone 11 Pro is made of optical PVD coating with “gorgeous new finishes”. It comes in Space Grey, Silver, a new Gold colours.

23:40 (IST)10 Sep 2019

Phil Schiller is now the stage to take forward the launch event with iPhone 11 Pro announcements.

23:39 (IST)10 Sep 2019

Now is the time for the iPhone 11 Pro. “The most powerful and most advanced iPhone we have ever built” – Cook

23:38 (IST)10 Sep 2019

iPhone 11 costs $699 (roughly Rs 51,000). India pricing should be out in a few moments.

23:37 (IST)10 Sep 2019

The iPhone 11 is water and dust resistant and brings more to the table than the last year’s model.

23:35 (IST)10 Sep 2019

With iOS 13, there is Dark Mode and more on the iPhone 11. A video is now playing to demo all those features.

23:35 (IST)10 Sep 2019

The iPhone 11 has the longest battery life ever on an iPhone – 1 hour more than the iPhone XR battery life.

23:32 (IST)10 Sep 2019

Apple launches A13 Bionic on the iPhone 11 series with greater performance than the iPhone XR

23:29 (IST)10 Sep 2019

There is a 12-megapixel TrueDepth camera on the iPhone 11 with sensor widening functionality when rotated to landscape.

23:25 (IST)10 Sep 2019

Night Mode is here on the iPhone 11. It is automatic in the cameras and can produce good photos with adeptive bracketing technique. The first video shot on iPhone 11 is now being played.

23:22 (IST)10 Sep 2019

One of the two cameras is a 12-megapixel wide-angel sensor with up to 2x optical zooming so that more area can be covered in shots of landscapes and tight spaces. A new image signal processor has been integrated into the iPhone 11. The next-gen Smart HDR has been used on the iPhone 11 so that beautiful portraits can be produced.

23:21 (IST)10 Sep 2019

The camera bump on the iPhone 11 uses glass in single piece. iPhone 11 comes in White, Yellow, Black, Purple, Green, and Red. It has a 6.1-inch Liquid Retina Display, comes with Haptic Touch, Dolby Atmos, and more.

23:20 (IST)10 Sep 2019

Here they are – the iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max

23:18 (IST)10 Sep 2019

The iPhone XR became the most smartphone in the world – Tim Cook.

23:18 (IST)10 Sep 2019

It’s time for iPhones now.

23:17 (IST)10 Sep 2019

Apple TV+ India pricing is just Rs 99, which is insane!

23:15 (IST)10 Sep 2019

Apple Watch Series Wi-Fi models cost $399 while the LTE variants cost $499. The Watch go on sale starting Sep 20. The Series 3 models price has been cut to just $199 now. India pricing will be announced later for all the variants.

23:13 (IST)10 Sep 2019

A Titanium model has been introduced besides the regular ones. There is also one in grey colour and one in ceramic finish. New Hermes models and Nike models have also been announced.

At least three iPhone models – iPhone 11, iPhone 11 Pro, iPhone 11 Pro Max, Apple Watch Series 5, and a new Apple TV model could debut today.

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