Apple CEO Tim Cook has called for a massive campaign for technology companies with an aim to tackle ‘fake news’. Cook has suggested the need for a modern version of a big public information campaign. Cook, in an interview with Daily Telegraph, said that all the tech firms should create tools in a bid to ‘diminish the volume of fake news’. He added that it was equally important that any move taken, should not step on the freedom of speech or of the press, but stressed that the reader should also be considered. Cook asked for figuring out actions instead of sitting and complaining.
The CEO of the tech giant said that it was important that governments should step in too, in order to help in introducing public information campaign. He said that if everything works out together, with a will, then it will not take much time to create a ‘modern version of a public-service announcement campaign’. He talked about the dangers of ‘fake news’ by saying that it kills people’s minds in a way. He added that it is unfortunate than some of the winners of today, are essentially people who spend time trying to garner more clicks instead of truth.
The modern world is now called as ‘post-truth’ world, where emotions precede facts when it comes to information. This is mainly because of a habit created among the minds of the millennial, by Fake News. These fabricated and false news trend grew exponentially during the US presidential elections. There were many who even criticised social media giant Facebook of helping Donald Trump win the election. Trump, himself was able to polarise opinion on social media.
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Meanwhile, Facebook, as well as Twitter, have been said to be taking steps to curb the growth of fake news but a lot needs to be done in a world of information saturation.