Apple begins selling locally-assembled iPhone XR in India to overcome levies

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Updated: October 22, 2019 1:12:37 PM

IPhone XR boxes with an "Assembled in India" tag were seen on Monday in many of the country's electronic product retailers, including Croma, with a price tag of 49,900 Indian rupees ($704) for the 64 GB version.

Apple has slashed iPhone XR prices in India to counter a prolonged sales slowdown

Apple Inc has started selling its popular iPhone XR phones assembled in India, as it looks to expand its share in the world’s second-largest smartphone market where it has struggled against cheaper products from rivals. The phones are being assembled at Taipei-based contract manufacturer Foxconn’s India factory, helping the Cupertino, California-based company avoid high levies on the import of fully-built devices as well as meet local sourcing norms for opening its own retail stores in India.

Also Read | iPhone XR is company’s best-selling model, says Apple

iPhone XR boxes with an “Assembled in India” tag were seen on Monday in many of the country’s electronic product retailers, including Croma, with a price tag of 49,900 Indian rupees ($704) for the 64 GB version.

The company has slashed iPhone XR prices in India to counter a prolonged sales slowdown amid fierce competition from premium smartphones from Samsung and OnePlus.

Earlier this year Reuters had reported that the company would assemble its top-end iPhones in India.

Also Read | iPhone XR deal: You can get the 64GB version for Rs 42,900 in Amazon sale

Apple did not immediately respond to a request for comment.

Prime Minister Narendra Modi’s government has tried to position South Asia’s third-biggest economy as a hub for smartphone manufacturing.

Companies such as Apple are also looking to use India as an export hub to soften the impact of an ongoing trade war between the United States and China.

($1 = 70.8360 Indian rupees)

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