Amazon’s local touch: Alexa now chats in Hindi

By: |
Published: October 14, 2019 2:08:16 AM

The new feature enables Indian customers to interact with Alexa to ask for music, get Bollywood or sports updates and much more in Hindi or Hinglish

Alexa Indian, Amazon Alexa, amazon Hindi, amazon Hinglish, amazon Alexa, amazon Bollywood, amazon sports updates, amazon Hindi, amazon Hinglish, amazon Alexa, Amazon Echo devices, amazon Hindi, amazon Echo family, voice controlled smart speakers, amazon Hindi, amazon Tamil, amazon Telugu, amazon Marathi, amazon PunjabiYou can enjoy asking Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohe, Panchatantra stories, Bollywood dialogues, more than 500 Alexa skills, and even spellings of words in Hindi.

In a major step to make Alexa more ‘Indian’, Amazon has said that Alexa will now support interactions in Hindi or Hinglish. This launch will enable hundreds of thousands of Alexa customers here to interact with Alexa to ask for music, get Bollywood or sports updates and much more in Hindi or Hinglish. Alexa is the brain that powers Amazon Echo devices. The new Hindi experience is available on all Echo family of voice-controlled smart speakers.

Since Alexa runs in the cloud, the service is always getting smarter. When Alexa launched in India in 2017, she was able to understand and pronounce names of popular places, names, songs and more in many regional languages such as Hindi, Tamil, Telugu, Marathi and Punjabi. With this update, Alexa can now understand customers speaking to her completely in Hindi or Hinglish, in multiple contexts, and varied regional accents and dialects.

You can enjoy asking Alexa for diverse Hindi content such as jokes, shayaris, games, Kabir ke dohe, Panchatantra stories, Bollywood dialogues, more than 500 Alexa skills, and even spellings of words in Hindi.

“India has uniquely challenged our AI teams with its cultural and linguistic diversity. We are thrilled to bring a suite of AI advances in multilingual understanding so that customers can interact with Alexa in different regional variants of colloquial Hindi. We are also grateful to Indian customers who contributed to Hindi development through the Cleo skill,” said Rohit Prasad, vice-president, and head scientist, Alexa AI, Amazon. “We look forward to Alexa delighting our Hindi-speaking customers and working with developers in India to invent many more Hindi skills.”

To get started with Hindi, customers can just ask, “Alexa, help me set up Hindi.” Existing Echo customers in India can change their device language to Hindi via the Language options inside the Device settings on the Alexa App. Echo Show users can access the settings section to change the language by swiping down from the top of the screen.

Coming soon, customers can speak to Alexa in Hindi and English without changing the language setting back and forth. For example, if a customer asks for the weather in Hindi, Alexa will reply in Hindi; for example, “Alexa, aaj mausam kaisa hai?” and when they ask for information in English, Alexa will understand and respond in English; for example “Alexa, tell me about Chandrayaan-2.” This feature is specially built for Indian households where users speak both Hindi and English.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Next Stories
1NPCI sees WhatsApp meeting data localisation norms in two months
2DishTV launches Android-powered SMRT Kit with Alexa to take on Amazon Fire TV Stick
3What economic slowdown? Samsung Galaxy Fold, worth Rs 1.65 lakh, sold out in 30 minutes again