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  1. Yu Yureka smartphone priced at Rs 12,499 on Amazon: Why I will not pay

Yu Yureka smartphone priced at Rs 12,499 on Amazon: Why I will not pay

After I read all the reviews of the budget smartphone Yu Yureka, I was convinced that this is the smartphone...

By: | New Delhi | Updated: February 14, 2015 8:59 AM
Yu Yureka, Yu Yureka price, Amazon, Amazon Yureka sale, Yureka flash sale

Yureka is available only on Amazon, that through a flash sale every Thursday.

After I read all the reviews of the budget smartphone Yu Yureka, I was convinced that this is the smartphone I wanted to buy.

Since, Yureka is available only on Amazon, that through a flash sale, I had to be in an online queue like other buyers and wait for lady luck to smile. February 12 was my second time on this virtual Amazon queue. During the first attempt, I was unable to buy as I could not add the phone to my cart.

This time, on first attempt, I again failed in adding it to my cart after I was privileged enough to get on to the 15-minute wait list from the time the sale goes live every Thursday at 2 pm. At 2.15 pm, I got notification that the phone is available and I had three minutes to add it to cart and 15 minutes to check out. I did. But what happened next was shocking, even though I knew it had happened to hundreds of people before me.

I added the Yureka to my cart, at the price of Rs 8,999. But when I went ahead to checkout the product, the price increased to Rs 12,500. Even at the launch, the phone was priced at Rs 8,999. Not Rs 12,500. So there is question of a discount that did not go through.

It is more strange that this is happening with one of the top online retailers in the world and not some fly by night e-trader.

I decided not to go for the phone at the price of Rs 12,500 even if Amazon might have returned the extra amount charged.

I think the Yureka is a good phone at Rs 8,999, not at Rs 3,500 more. I have better options at that price point. can get much better phone around the price tag of Rs 12,500. I can pick up the Micromax Canvas Nitro or  Xiaomi Redmi Note 4G or wait for the Asus Zenfone 2, which is set to release in India soon.

Yu Yureka, Yu Yureka Amazon

Micromax Yu Yureka comes with 2GB RAM and is 4G supported smartphone.

But I can’t get why Amazon and Yu would let this anomaly continue on for so long. I am certainly not the only person who did not go ahead with the purchase because the price is not what it should be.

We have contacted Amazon.in for their version. A response is awaited.

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