97 per cent share of the India’s smartphone market was captured by Google’s Android OS, according to a report by Stratergy Analytics. 29.8 million smartphones were shipped in India by Android in Q2 2016. The figure in Q2 2015 had remained at 23.2 million. According to Neil Mawston, Executive Director at Strategy Analytic, Android maintained the first position across India. The percentage saw an upwards trend from 90 per cent last year to 97 per cent this year. Mawston quoted that “..Android dominates the India smartphone market and looks unbeatable right now, due to its deep portfolio of hardware partners, extensive distribution channels, and a wide range of low-cost apps like Gmail,”
Talking about the Indian market and disposable income of the middle class, Senior Analyst at Strategy Analytic, Rajeev Nair said that “..India is growing quickly due to low smartphone penetration rates, an expanding middle class with more disposable income, and intense competition among major vendors, retailers and operators”. According to Nair, the total shipment of smartphone grew 19 per cent annually from 25.8 units in the second quarter of 2015 to 30.7 million in the second quarter of 2016.
However, the data for Apple iOS showed that Apple’s marketshare in India has dropped by half from 4 percent in Q2 2015 to 2 percent in Q2 2016. Reports showed that Apple iOS has only shipped 0.8 million smartphones in India in the second quarter of 2016.
Woody Oh, Director at Strategy Analytics has said that Apple iOS fell 35 percent annually and Apple iOS would need to reduce iPhone pricing to cheaper levels and would have to attract more operator subsidies and enlarge its retail presence if it plans to regrow significantly in future.
Apple, however did not agree with the figures and said that it had seen a growth of 51% in India.