Leading IT services company Tata Consultancy Services (TCS) was ranked as the 57th leading brand in the US by Brand Finance in its second annual Top 500 US Brands survey.
The survey evaluates the financial value of a company’s brand name, intellectual assets and trademark, as compared to companies across industries. TCS was recognized as a top four IT Services brand in the US, the same as its global ranking, and has a AA+ score for its brand strength, the sector’s highest designation. Globally, TCS’ brand value grew 271% from $2.3 billion in 2010 to $8.7 billion in 2015, marking the fastest growth across the IT Services industry during the period.
This study marks the first time that TCS has been ranked in the prestigious top 100 US brands list. Brand Finance integrates brand investment, brand equity and financial performance into its royalty relief research methodology.
“It’s impressive how TCS has established itself as one of the fastest growing brands in the United States,” said Edgar Baum, Managing Director, Brand Finance, North America. “The TCS brand and its enterprise value have a direct correlation to how it’s addressing market needs within each industry it serves, and TCS is one of the rare businesses that has sustained the industry AA+ rating for three years in a row.”
TCS has a longstanding presence in North America, being one of the top ten recruiters of IT talent, with 19 facilities and innovation labs serving many of the region’s Fortune 500 companies. It invests heavily in the region, such as helping to train the next generation of STEM talent through its flagship goIT program, which has so far engaged 8,800 middle and high school students in 12 cities with a hands-on technology learning environment.
“Developing a valuable brand goes far beyond awareness; it’s about the deep opportunities and service we provide to our employees, clients and the communities in which we work and live,” said Surya Kant, President of North America, UK and Europe, TCS. “Our goal is to always be a step ahead, pushing ourselves and our clients to re-imagine their business operations in today’s digital economy. Brand Finance’s ranking of TCS as a Top 100 US brand is a testament to the success of this philosophy.”