TaxiForSure chases Ola fare, lowers rate from Rs 14 to Rs 6 a km

By: | Updated: July 17, 2015 11:06 AM

Taxi hailing service TaxiForSure, which was bought by the rival Ola for $200 million in March, has slashed fares for hatchback rides from Rs 14/km to Rs 6/km.

Ola TaxiForSureRecently, Ola had integrated TaxiForSure’s hatchback rides with its own app allowing commuters to book a TFS hatchback from Ola.

Taxi hailing service TaxiForSure, which was bought by the rival Ola for $200 million in March, has slashed fares for hatchback rides from Rs 14/km to Rs 6/km.

In the sedan category, it has slashed the price down to Rs 8/km. However, the base fare is unchanged in both hatchback and sedan categories.

Price revision in TFS comes soon after Ola slashed prices in Delhi, Hyderabad and Chennai. TFS has also cut down prices in Pune.

“Towards our focus to strengthen TaxiForSure’s position as the preferred brand of choice for commute, the first step is to offer fares that are most sought after by customers. With the new rates, TaxiForSure will be the most economical ride in Bangalore and combined with our new one-touch to book app and increased availability of cabs, people will have more reasons to ride with us,” said Pallav Singh, CEO, TaxiForSure.

TFS has also decided to do away with “night charges”, allowing commuters to travel at the same rate round the clock.

Recently, Ola had integrated TFS’s hatchback rides with its own app allowing commuters to book a TFS hatchback from Ola.

Fare war

1. In the sedan category, TFS has cut the price to R8/km. The base fare, however, remains unchanged in both hatchback and sedan categories.

2.Price revision comes soon after Ola had slashed fare in Delhi, Hyderabad and Chennai. TFS has also cut down prices in Pune.

3.TFS has decided to do away with “night charges”, allowing commuters to travel at the same rate round the clock.

4.Recently, Ola had integrated TaxiForSure hatchback rides with its own app allowing commuters to book a TFS hatchback from Ola.

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