Tata group’s multi-brand e-commerce platform TataCliq.com has tied up with Genesis Luxury Fashion for a strategic partnership which will enable them to offer a wide range of international luxury brands, exclusively, the company said in a statement on Monday.
The alliance will make TataCLiQ.com the only authorised partner to offer several international luxury brands in India that the Genesis Group represents.
The marketplace will be open to consumers from May 27 across its website, mobile site and mobile apps (Android & iOS). Some of the international luxury brands will be entering the Indian market for the first time.
The Tata Group owns offline chains like Westside, Landmark and Croma (operated by Infiniti Retail). TataCLiq.com will offer consumers apparel, electronics and footwear categories. Over the next few months, the plan is to expand the offering by adding many more categories, brands and exciting features, the company said.
Genesis is the marketing and distribution partner for more than 14 international brands that include Coach, Burberry, Furla, Tumi, Hugo BOSS, Jimmy Choo, Giorgio Armani, Emporio Armani, Armani Jeans, Bottega Veneta, Canali, G-Star RAW, Michael Kors, Paul Smith and Villeroy & Boch in India. Partnering with Genesis will help TataCLiQ.com get some of these brands online.
Ashutosh Pandey, chief executive officer, TataCLiQ.com, said, “Currently, all the international luxury brands online on TataCLiQ.com are through our exclusive tie-up with the Genesis Group, and form a part of Genesis’ portfolio in offline retail. Together, Genesis and TataCLiQ.com are also targeting a number of luxury brands that are not present in India.”