While the carmaker would focus primarily on the taxi segment with the Indica, it aims to attract young buyers and people looking for an upmarket hatchback at an affordable price.
“With the Zica, we want to connect with the youth and that’s why we have also roped in Lionel Messi as our brand ambassador,” Girish Wagh, senior VP, programme planning and management (passenger cars), Tata Motors, told FE. The company has a two-year contract with Messi.
Scheduled to be launched in January 2016, the Zica will be positioned between the Bolt and the Nano, and will take on Maruti Suzuki Celerio and Hyundai Grand i10. Although there is no official word about its pricing yet, it is expected to come in the range of R3.5 lakh to R5 lakh, very close to the Indica.
The Zica is the third all-new product under the company’s Horizonext umbrella; the first two being the Zest and the Bolt.
“We have a strategy for the Bolt. Some buyers did think that the Bolt has some resemblance with the previous design (Indica), so going ahead we will work on the product accordingly,” said Wagh.
Tata Motors has developed two new three-cylinder engines for the Zica – a 1.2-litre Revotron petrol and a 1.05-litre Revotorq diesel. The Zica, in fact, is the first Tata car to get the company’s new diesel engine family called the Revotorq. “Going ahead, more engines will be developed under the Revotron and Revotorq umbrellas,” Wagh added.
Hyundai augmenting Chennai flood relief
Hyundai Motor India Foundation (HMIF), the CSR arm of Hyundai Motor India, has said it is augmenting flood relief efforts in Chennai. “HMIF has handed over 5,000 food packets on December 4 and 6,000 food packets on December 5 to the flood-relief teams set up by the stae government…” the company said. once rains and water recede, HMIF will conduct a complete sanitisation campaign for the affected villages.