Tata Sky, Sony open to negotiations on pricing deal

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Mumbai | Published: October 3, 2018 10:21:52 PM

Two days after Tata Sky removed 32 channels of Sony Pictures Networks India (SPN) and three of TV Today Network on pricing issues, the direct-to-home (DTH) operator and the broadcaster have said they are open to negotiations to offer customers the channels.

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Two days after Tata Sky removed 32 channels of Sony Pictures Networks India (SPN) and three of TV Today Network on pricing issues, the direct-to-home (DTH) operator and the broadcaster have said they are open to negotiations to offer customers the channels. SPN’s three-year contract with Tata Sky had expired on July 31, and the two since then have been negotiating on a new pricing deal.

SPN president – distribution Rajesh Kaul said after the contract got over on July 31, Tata Sky had asked for an extension, so that the negotiations on the deal could come through. However, he claimed that Tata Sky has gone ahead and switched off SPN’s 22 channels unilaterally, without even discussing with the company.

“In that sense, talks have failed, that is why they have switched off (our channels),” Kaul told PTI. “We are completely open to that (negotiations). This is our business so we are open to any kind of dialogue, any kind of discussion which can lead to a settlement,” he added.

Tata Sky chief executive officer and managing director Harit Nagpal also told PTI, “We hope to positively close negotiations and get all our subscribers their desired channels as soon as possible.” “The commercial negotiations with the broadcasters
broke down as what they were seeking would have forced us to, hike our prices,” said Nagpal.

However, Kaul said, the biggest bone of contention is that in the last two to three years, Tata Sky has increased its subscriber base from 10 million to 16 million today and SPN has increased its bouquet of channels from 14 to 32. “We are asking for an increase because of these two factors,” he added.

The DTH players or multi-system operators pay the broadcasters on the number of subscribers they have and as per regulator Trai, the broadcasters cannot increase their rates. Nagpal said despite Sony losing marquee properties like the IPL and Kapil Sharma show, it was expecting a much higher increase compared to what Tata Sky was willing to offer, in line with the channels’ viewership ratings.

“About three weeks ago, during the negotiations, Sony published a disconnection notice applicable from September 30
midnight,” he said. According to Kaul, the notice was published in accordance with Trai guidelines. He further said that the current impasse is likely to have an impact on the company’s viewership and revenues.

Tata Sky said it has retained the channels with good viewership numbers, at a la carte rates and are paying a huge premium (almost three times) to Sony as per their rate card versus contracted rates, in the interest of its subscribers. The DTH player has retained 10 channels including Set, Sony Sab, Set HD, and Aaj Tak.

Kaul, however, claimed that Tata Sky had signed a RIO (reference inter-connect offer) for the 10 channels and it could have done the same for the other 22 channels as well.

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