In an endeavour to enhance market share in the medium and heavy commercial vehicles (MHCV) across the Indian peninsula, Tata Motors...
In an endeavour to enhance market share in the medium and heavy commercial vehicles (MHCV) across the Indian peninsula, Tata Motors has started to expand its dealership networks in the four southern states, especially in Tamil Nadu.
The company has started the initiative by opening a new dealership for heavy commercial vehicles in Salem district of Tamil Nadu.
Currently, Tata Motors have 35 dealerships for commercial vehicles in South India out of which 11 are in Tamil Nadu. In the last two years, the company opened eight new dealerships and five of those are in Tamil Nadu.
R Ramakrishnan, vice- president (commercial vehicles), Tata Motors, said the company is expected to open seven to eight dealerships in southern states and three of them may come up in the next six months.
“Our target will be to bring market share in south India at par with our national level market share. Currently, we have a gap of 10% between the southern and the national market share. We can see some pick up in volumes in the first one year itself, but bigger gains will happen over a few years.
In the next two years, plans are in place to add 15 more dealers in South and out of that three can be expected in Tamil Nadu as the company’s market share in that state is the lowest among all the states.