Tata Motors, the country’s largest auto maker, is betting big on its new small car Tiago to reverse its fortunes. The company, which has witnessed decline in its annual sales for the last couple of years, is also planning to launch the sedan version of the Tiago later this year to win back budget-conscious customers.
For the year ended March 2016, Tata Motors recorded a 6% decline in year-on-year sales at 126,534 passenger vehicles including utility vehicles.
“In a short span, we have received around 100,000 customer enquiries for Tiago and already more than 10,000 potential customers have taken the test drive. We are gearing up to meet any demand for the new car,” Tim Leverton, president & head, advanced and product engineering, Tata Motors told FE. He was here to launch the Tiago in the city.
Pitted against Hyundai i10, Maruti Celerio, Nissan Micra and Toyota Liva, the Tata Tiago is fitted with two new engines — a 1.2 litre Revotron petrol and a 1.05 litre Revotorq diesel. It is expected to win back customers for the company who were once buying Indica, an official said.
Leverton is confident that the company would meet the customer expectations in terms of delivery and service. The car is being manufactured at the company’s Sanand manufacturing plant, where Tata Nano is made. The company has a capacity to produce 250,000 units at this plant in two shifts. The car is developed with inputs from the Pune, UK and Italy design studios over a period of three years.
With its disruptive pricing (Tiago is at least R80,000 cheaper than the Maruti Celerio and R1.68 lakh less than Hyundai Grand i10 in Delhi) Tata Tiago is equipped with multi-drive, such as ECO and City, like the company’s Zest sedan and Bolt hatchback.
Another important feature in the car is an 8-speaker infotainment system exclusively developed by HARMAN. The car also comes with segment-first applications like the Turn-by-Turn Navi app and the Juke Car app.