Tata Chemicals bets big on non-commodity business

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Chennai | December 12, 2014 1:11 AM

Tata Chemicals is betting big on the non-commodity business, comprising branded products...

Tata Chemicals is betting big on the non-commodity business, comprising branded products, nutraceuticals and others. The company feels sales from the non-commodity business will touch 50% of its overall turnover in the next seven years with the introduction of a number of food items (branded products) and nutraceutical ingredients (food additives).

After branded salt, pulses (dal) under iSakthi brand, the company entered masalas (chillies, turmeric and coriander (CTC)) range with a launch in Punjab recently. This masala range would be introduced in other states according to state specifics (taste requirements), said R Mukundan, managing director, Tata Chemicals.

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