Tanishq, India’s largest jeweller, today launched the second edition of the Farah Khan collection, which is exclusively designed by renowned celebrity jewellery designer Farah Khan Ali for the company.
“This collection is a recreation of a glorious era of grandeur, splendour and preciousness. Using intricate floral and bird motifs, it marks a royal celebration of exotic new forms, inspired by striking silhouettes and enchanting colours,” Farah told reporters here.
She said the diamond accessories were crafted in 18k gold with diamonds and other precious stones like rubies, emeralds, pearls, amethysts, topaz and several others, making the designs traditional yet contemporary.
The collection speaks of a royal rhapsody of the Persian and Mughal aesthetics in a contemporary perspective, which brings to life, art and femininity, Farah said.
“The gorgeous range is an extension to the elaborate diamond jewellery collection line launched last year, which is a marriage of the best in class diamonds and spectacular designs,” she said.
Talking about her association with Tanishq, Farah said she was excited to join hands with them as it gave her brand – The Farha Khan Collection – an opportunity to reach to wider audience and Tanishq was allowed to work with the FK designs.
Sandeep Kulhalli, Senior Vice President, Retail and Marketing, Jewellery Division, Titan Company Ltd said, the collection is for the Indian woman, who considers jewellery to be an extension of her personality.
“We are pleased to have Farah back in the Tanishq family as we celebrate the success of this stunning range of jewellery. We are confident this second edition will be as successful as the first one, if not more, and have an appeal amongst women of diverse age groups across India,” he said.
The versatile collection can be paired with both ethnic as well as western outfits. The collection is available exclusively at select Tanishq stores across India.