Although the tagline is Looking Good and Loving It, we doubt the consumer will sing along, given the mediocrity.
By Susmita Biswas
Aapke Apne Hain Hum
Verdict: It’s tough for a brand targetting the green tea-drinking millennial junta to also appeal to elderly audiences; but Tanishq manages this effortlessly in its TVC created by Lowe Lintas. Featuring two elderly women feeling out of place in a Tanishq showroom, the brand smartly uses the metaphor of the consumer’s preferred hot beverage as a symbol of its understanding of the diverse clientele.
Bournvita Lil Champs —
Badhao Andar Ki Takat
Verdict: Kareena Kapoor, the sprightly doctor, has no fundamental role in this formulaic health drink ad by Ogilvy India. The child brought to her for a check-up is rendered fine thanks to her daily dose of Bournvita given by her mother, over a bizarre conversation. The makers of the ad chose to highlight the importance of motor skill development in children over using the brand endorser’s credibility.
NoBroker.com Hai Na
Verdict: The absurdity of homeowners paying brokers nearly a month’s rent as brokerage fee is hardly a brand new insight. At the same time, it is not lost on us that this is the chief pain point of homeowners looking to rent out their property. The humorous execution by Ralph & Das outweighs the stale idea.
Shoppers Stop —
It’s Our Time
Verdict: This ad by Contract Advertising for Shoppers Stop tackles the stereotype that women take time to get ready. It starts off as a bold video about injustices against women, and suddenly turns into an unabashed ad for the store’s shopping festival. Visuals of working women getting dressed are followed by the same women walking away with shopping bags. It’s ‘causevertising’ gone wrong.
Himalaya Men —
Looking Good and Loving It
Verdict: This music video style ad for Pimple Clear Neem Face Wash, conceptualised by Chapter 5, shows cricketers Virat Kohli and Rishabh Pant rapping to the lyrics, “That pimple’s gotta go”. Although the tagline is Looking Good and Loving It, we doubt the consumer will sing along, given the mediocrity.