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  1. Sweden bans M&Ms in chocolate trademark dispute

Sweden bans M&Ms in chocolate trademark dispute

The Svea Court of Appeal said Wednesday it ruled against Mars in a trademark dispute with Kraft Foods, which sells chocolate-covered peanuts under the Marabou brand with a single ''m'' on the packaging.

By: | Stockholm | Published: June 9, 2016 2:08 PM
Packets of M&M's chocolates are seen at the production line of candy and chocolate maker Mars Chocolate France's plant in Haguenau A Swedish court has ordered candy maker Mars to stop selling M&Ms in the Scandinavian country. (Reuters)

A Swedish court has ordered candy maker Mars to stop selling M&Ms in the Scandinavian country, at least not with the customary lower-case letters it uses on the packaging and on the colorful chocolates.

The Svea Court of Appeal said Wednesday it ruled against Mars in a trademark dispute with Kraft Foods, which sells chocolate-covered peanuts under the Marabou brand with a single ”m” on the packaging.

It said Kraft has exclusive rights to the trademark in Sweden.

However, it added that using the upper-case M&Ms, as Mars does in its corporate communications, doesn’t constitute a trademark infringement in Sweden.

Mars said: ”We have always believed no confusion exists” between the two products and that it would ”assess the next steps for our beloved brand in Sweden.”

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Tags: Chocolate
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