SoftBank has set an indicative price of 1,500 yen ($13.23) per share for its initial public offering (IPO), a regulatory filing showed on Friday, making the deal worth 2.4 trillion yen ($21.16 billion) in one of the world\u2019s biggest-ever listings. The price was unchanged from an initial estimate of 1,500 yen that the domestic telecoms unit of Japan\u2019s SoftBank Group announced when it launched the IPO earlier this month. In IPOs, companies usually set an indicative price range \u2014 rather than just an indicative price \u2014 after receiving feedback from institutional investors on initial price estimates. The IPO is aimed at providing the SoftBank group with funds to pay down debt and place big bets on innovations that chief executive Masayoshi Son predicts will drive future trends in technology. The final offer price will be determined on December 10 after the book-building process, in which underwriting banks receive buy orders from prospective investors. The stock is scheduled to begin trading on December 19. Brokerages initially expressed concern over whether there would be sufficient demand given the sheer size of the share sale. Some have since said they had received ample positive feedback from potential customers. To generate interest, brokerages have been engaged in an unprecedented marketing campaign, including what are widely believed to be Japan\u2019s first TV ads for a private company\u2019s IPO. Read Also| SC orders Anil Ambani\u2019s RCom to give\u00a0guarantee\u00a0of Rs 1,400 crore to\u00a0government; share price jumps 15%\u00a0 Fully aware of the mature image of Japan\u2019s domestic telecoms business, SoftBank has been pitching itself as a tech-driven growth company, saying it will launch new businesses by teaming up with startups backed by its parent\u2019s Vision Fund. But many retail investors are likely to see SoftBank rather as a stable investment with the added appeal of a high dividend payout. Its 85% payout promise is much higher than those of rivals NTT DoCoMo and KDDI. Nomura, Mizuho, Deutsche Bank, Goldman Sachs, JP Morgan and SMBC Nikko are joint global coordinators for the IPO.