Sales volume of Snapdeal surged sharply during the two-day ‘Unbox Cashfree Sale’ started on Monday, said the company with recording around 75 percent of payments through digital mode. In the time when the country was going through cash crisis due to demonetisation, the e-commerce platform gave opportunity to its buyer to choose from over 65 million products across more than 1000 categories including clothing, mobile phones, home, electronics, luggage and other with discounts up to 80 percent. It also offered automatic upgradation to the premium Snapdeal Gold service that includes various services like zero shipping charges, free express delivery, with an extended 14 day return policy, at no extra cost on choosing the prepaid option for the shopping.
In a press relase, the company stated that consumers buying mobiles and electronics were mostly used digital payments with over 90 percent of all sales in this category being cashless. For kitchen and large appliances like geysers and heaters, over 75 percent of the transactions were cashless. Besides, cash heavy categories like fashion and accessories also saw over 60 percent transactions coming from the cashless route.
The company further mentioned the active participation of small cities in the digital transactions. “The cashless trend was seen equally in smaller cities and towns too. More than 90 per cent of the orders from smaller towns like Madehapura (Bihar), Tura (Meghalaya), Malapuram (Kerala), Ballia (Uttar Pradesh), Ambikapur (Chattisgarh) and others were placed using cashless options,” it read.
It may be mentioned here that the company was started in February 2010 by Kunal Bahl along with Rohit Bansal. “In this span of time, the company now offers 65 million plus products across over 1000 categories from over 125,000 regional, national, and international brands and retailers. With millions of users and more than 300,000 sellers, Snapdeal is the shopping destination for Internet users across the country, delivering to more than 6000 cities and towns in India,” stated release.