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  1. Snapdeal now available in 12 languages on mobile

Snapdeal now available in 12 languages on mobile

The company said, starting today, its user interface on the mobile will be available in Hindi and Telugu and from January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added.

By: | Updated: December 16, 2015 12:16 PM
Snapdeal

The company said it has developed a grammar engine to ensure an error-free translation.

Online marketplace Snapdeal today launched multilingual interface allowing customers use among 12 language options for shopping through mobile app.

The company said, starting today, its user interface on the mobile will be available in Hindi and Telugu and from January 26, other local languages including Gujarati, Tamil, Marathi, Bengali, Kannada, Malayalam, Oriya, Assamese and Punjabi will be added.

The multilingual interface is available only on mobile app as of now and not on the web.

“India’s linguistic diversity is a huge opportunity to expand the market to include those users who would prefer to engage online in their native languages. Our decision to go multilingual is driven by the feedback that we have received from our users,” Snapdeal co-founder Rohit Bansal said here.

He said the multilingual interface has expanded its reach to an additional 130 million smartphone users in the country, who use internet in regional languages.

Bansal further said there are 22 major languages spoken in the country and going forward, they will add the remaining 10 languages.

He said e-commerce currently contributes about 1-2 per cent of the retail business in the country and in coming 7-8 years, the percentage is likely to increase up to 10 per cent.

The company said it has developed a grammar engine to ensure an error-free translation.

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Tags: Snapdeal
  1. G
    Guru
    Dec 15, 2015 at 6:06 pm
    No more deal with snapdeal.
    Reply
    1. G
      Guru
      Dec 15, 2015 at 6:02 pm
      No to snapdeal. Not anymore.
      Reply
      1. John Benz
        Dec 15, 2015 at 4:54 pm
        No use we already uninstalled ur app..... I am proud to be #Intolerant
        Reply

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