Online retailer Snapdeal has joined hands with State-run Energy Efficiency Services Ltd (EESL) for selling LED bulbs at Rs 99 per unit. EESL is implementing the Centre's Domestic Efficient Lighting Programme (DELP). "Under the campaign, Snapdeal will be selling LED bulbs at Rs 99 and enable the Ministry of Power to increase distribution of LED bulbs through its online marketplace to its customers spread across over 5,000 towns and cities of India," Snapdeal said in a statement. The partnership enables the government to increase its distribution reach for LED bulbs and strengthen the cause of the DELP programme-promote efficient lighting, enhance awareness on using LED to reduce electricity bill, and increase efficiency in domestic energy consumption. Commenting on the partnership, Rahul Taneja, Vice President, Category Management, Snapdeal said, "Snapdeal is proud to be chosen as a partner by the Power Ministry to support its DELP programme. With our unmatched reach in metros as well as tier 2 and beyond, and our huge customer base, we will be able to support the Government achieve its target of replacing incandescent bulbs with LEDs." On the commencement of this partnership, Saurabh Kumar, MD, EESL said, "Our goal is to reach out to as many people to realise the goal of an energy efficient India. Our partnership with Snapdeal is an attempt in this direction." "In today's time, e-commerce is a platform for maximising reach and I am hopeful that this partnership will make the programme more accessible to the people and drive it across the country," Kumar added. Under DELP, the government wants to replace all the 77 crore incandescent bulbs sold in India with LED bulbs. This will result in reduction of 20,000 MW load, energy savings of 105 billion KWh and Green House Gas (GHG) emissions savings of 80 million tonnes every year. The annual saving in electricity bills will be Rs 40,000 crore, considering an average tariff of Rs 4 per kWh.