Snapdeal.com, India’s largest online marketplace, today announced the launch of luxury yachts on its marketplace, a first in India. In partnership with West Coast Marine Yacht Services,India’s premier luxury boat dealer, a line of yachts is currently available for purchase on Snapdeal starting at ₹ 20, 00, 000.
Luxury products and services is a $14Bn market in India, growing at 30% YoY, according to a recent KPMG-ASSOCHAM report. Snapdeal.com houses luxury and premium products across diverse categories including gem-studded watches, jewelry, apparels, and appliances among others. The company also recently launched ‘The Designer Studio’ and acquired Exclusively.com to expand the assortment in premium fashion. With the introduction of luxury yachts, Snapdeal further strengthens its product portfolio in luxury and premium products Segment.
Speaking on the association Tony Navin, Senior Vice-President – Electronics and Home, Snapdeal.Com, said, “Strengthening luxury and premium product portfolio has been one of our key focus areas and we have been consciously expanding the luxury product assortment through strategic alliances with national and international luxury brands. Through this association with West Coast Marine Yacht Services, we are further widening our assortment in the luxury segment for users seeking premium products across categories.”
Aashim Mongia (Arjuna Awardee – Yachting), Managing Director, West Coast Marine Yacht Services Pvt. Ltd, said, “India is a very attractive market for luxury yacht makers like Majesty Yachts, Silvercraft boats, Oryx Cruisers, JJ Boats and Sail yachts since the Indian Subcontinent has a huge coastline for sea-faring activities and a hinterland networked with lakes and rivers. Our association with Snapdeal will provide us pan-India access bringing value to the ever growing demand for luxury and alternative lifestyles.”
Initially, nine luxury yachts will be available for purchase on Snapdeal. These include two variants of Gulfcraft’s luxury fly-bridge motor yachts under “Majesty” brand, two variants of Gulfcraft “Oryx” sports yachts, four variants of Gulfcraft “Silvercraft” family fishing boats and a family cruiser from JJ Boats.
Customers can purchase the yachts on Snapdeal.com by making an initial payment of ₹ 2, 00,000 on the portal. On receipt of the booking amount, West Coast Marine Yachts will contact the buyer, understand the requirements of the buyer, customize and deliver the Yacht.