Technical snags and a backlash from the social media marked Snapdeal’s Savings Day sale on Tuesday, which incidentally coincided with Chinese e-commerce major’s Alibaba’s Singles’ Day sale.
While Alibaba recorded sales of over $6 billion on Tuesday (latest reports put it at $9.3 bn), Snapdeal’s extravaganza, which kickstarted at 7 am promising hourly offers, suffered a few jolts. While some customers complained they could not access the website, possibly due to heavy traffic, others grudged that products expected to go on sale could not be found on the online marketplace.
1/ A lot to learn from Alibaba $8bn single day sale without any tech/ process glitches.#flipkart #SnapdealSavingsDay
— kali charan shukla (@kali_shukla) November 12, 2014
Snapdeal promised hefty discounts, selling a 16GB Apple iPhone 5s, costing Rs 53,500, at Rs 31,499 and a Canon DSLR camera worth Rs 31,995 at half the price.
An Apple MacBook Pro, worth Rs 99,900, was available for Rs 54,499. It offered discounts on apparel and lifestyle products as well, besides cashback on Standard Chartered and HDFC debit cards. In a repetition of Flipkart’s Big Billion Day sale on October 6, which sparked a social media outrage over technical glitches, marked up prices and limited stocks, the Twitteratti took on Snapdeal.
#SnapdealSavingsDay was REALLY pocket-friendly. It made me not want to buy anything.
— Purnima Joshi (@purnima30) November 12, 2014
“#SnapdealSavingsDay flop show again like @Flipkart. Guys pls ensure u have adequate load capacity on servers before u try these gimmicks,” read a tweet. “If Flipkart’s billion day was a flopshow, Then @snapdeal #SnapdealSavingsDay day be called as Utter Nonsense,” read another.
Another tweet, which took a dig at the huge amount of money spent by the e-tailers towards advertisement, read: “#SnapdealSavingsDay price in newspapers advt and website is not the same. #Cheating#NoUlluBanaowing.”
Couldn’t buy a single thing on @snapdeal’s Savings Day sale because the site just wouldn’t work. Get it? #SnapdealSavingsDay
— सौम्या (@onemadchic) November 11, 2014
However, the backlash nowhere near to what was in store for Flipkart following the Big Billion Day debacle, which even prompted co-founders Sachin and Binny Bansal to issue an apology mail to disgruntled customers. Snapdeal also offered heavy discounts on October 6 and claimed to generate as much sales as Flipkart. While Flipkart claimed sales worth $100 million, Snapdeal said it had sold products worth Rs 1 crore every minute.
Meanwhile, global major Amazon on Tuesday also launched special offers for its mobile app users, called Appiness Day. The e-tailer offered a Micromax Canvas Knight phone, worth Rs 26,999, for Rs 11,111 only while a Microsoft Xbox 360 was available at a 30% discount for Rs 11,111.