Smart watches and Anarkali suits were in demand until 11 am on Monday when Snapdeal began its Fashion Monday sale.
According to a statement from the e-commerce company, there was a 70X growth in order volumes for smart watches and a 18 times more orders for Anarkali suits as it sold more than 500,000 units. For every minute Snapdeal got orders for 14 sarees, 11 dress materials and six sports shoes.
“We are thrilled by the tremendous response from customers on our fourth Monday sale during the festive season,” said Rahul Taneja, Vice President, Category Management, Snapdeal
Snapdeal’s Fashion began on Monday and will continue until midnight. The e-commerce platform is putting on sale more than 500 fashion brands on one platform, with deals and discounts ranging from 30-80% and buy-one-get-one-free on select products.