Snapdeal buys boutique technology firm TargetingMantra

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Bangalore | Updated: May 06, 2016 8:12 AM

Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra, provides an unified platform to manage customer life cycle through personalization, targeting and big data analytics using predictive modeling.

SnapdealOver the last two years, Snapdeal has made several strategic acquisitions including to strengthen is core business.

E-commerce marketplace Snapdeal on Thursday acquired TargetingMantra, a boutique technology company, for an undisclosed amount to enhance customer experience on its platform.

Founded by Saurabh Nangia and Rahul Singh in March 2013, TargetingMantra, provides an unified platform to manage customer life cycle through personalization, targeting and big data analytics using predictive modeling.

Speaking about this acquisition, Rohit Bansal, co-founder, Snapdeal said, “At Snapdeal, we are always on the lookout for talented teams, who come with complementing tech skills, which can further enhance the experience for our customers. The Targeting Mantra team comes with valuable experience in driving superior customer experience through machine learning. We are thrilled to have them join us on our journey towards achieving 20 million daily transacting users by 2020.”

Over the last two years, Snapdeal has made several strategic acquisitions including to strengthen is core business. It has acquired online recharge platform Freecharge, luxury fashion portal Exclusively, mobile technology platform MartMobi, Saas platform Unicommerce, digital financial distribution platform Rupee Power and an advertising technology startup Reduced Data among others.

Snapdeal is backed by investors such as SoftBank, BlackRock, Alibaba, Intel Capital, Bessemer Venture Partners among others.

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