The company is now looking at also stepping out on its monetisation efforts. It has been running different pilots and is engaging with different brands to offer "experiences" to users rather than just building ad inventory, ShareChat Chief Business Officer Sunil Kamath said.
Regional language social media platform ShareChat has said it plans to hire about 100-150 people over the next few months and will continue to invest in strengthening its infrastructure and presence in tier II cities and beyond in the country.
The Bengaluru-based company, which has about 60 million monthly active users (MAUs), aims to double its userbase by December next year. “We are on track to win over the next billion users and scaling our platform. We envision a positive and exciting future for ShareChat. Every successful internet company has invested in building the scale first, before focusing on the bottomline,” ShareChat co-founder and Chief Operating Officer Farid Ahsan told PTI. He added that 15-20 per cent of ShareChat users are from the top 8 cities in the country, about 30-33 per cent users are from locations that would be classified as small towns and villages.
Given that the platform is available for users in their local Indian languages, the engagement levels are high at about 23-24 minutes a day.
The company is now looking at also stepping out on its monetisation efforts. It has been running different pilots and is engaging with different brands to offer “experiences” to users rather than just building ad inventory, ShareChat Chief Business Officer Sunil Kamath said.
ShareChat – which is operated by Mohalla Tech – reported a loss of Rs 414.7 crore in fiscal 2018-19 from Rs 33.8 crore loss it had incurred in the previous fiscal. However, its revenue also rose manifold to Rs 25.8 crore in FY19 from Rs 1.7 crore in the previous fiscal.
In August this year, ShareChat said it had raised USD 100 million in series D funding round from microblogging site Twitter and others – taking its total funding raised to USD 224 million. Its investors also include names like TrustBridge Partners, Shunwei Capital, Lightspeed Venture Partners, and SAIF Capital.
“We have grown from 100 employees in December last year to over 300 employees. By December next year, we should be about 400-450 people as we build out our teams…We are aiming at reaching 120 million MAU by the end of 2020,” Ahsan said. Tamil, Hindi and Telegu are among the most popular languages on the platform, he added.
Founded in October 2015 by 3 IIT-Kanpur alumni, Ankush Sachdeva, Farid Ahsan and Bhanu Singh, ShareChat allows users to discover and share content in Indian languages. The platform is available in 15 languages including Hindi, Malayalam, Gujarati, Marathi, Punjabi, Telugu, Tamil, Bengali, Odia, Kannada, Assamese, Haryanvi, Rajasthani and Bhojpuri.
It allows users to create posts, follow people, consume all types of multimedia content, message one-on-one and even share things onto various other communication platforms.
According to a Google-KPMG report, an estimated 536 million Indians are expected to use regional languages while online by 2021, complemented by increasing affordability of devices and data charges and availability of more local content.
Hindi Internet users (at 201 million) are expected to outnumber those accessing the web in English at 199 million with the total Internet userbase in the country forecast to be about 735 million by 2021.
In comparison, the total number of Internet users who accessed Internet in Indian languages and English stood at 234 million and 175 million, respectively in 2016.