Its services range from NPS tracking, review management, on-site feedback forms, social listenings, business insights, ticketing to competitor analysis, team collaboration and opinion monitoring.
Customer Engagement SaaS-based service, Survaider, has raised $500,000 in pre-series A round of investment led by Chennai Angels and Kris Gopalakrishnan’s Axilor Ventures. The round also saw participation from other angel investors (undisclosed), the company said in a media statement. The company had previously raised seed investment from some angel investors, again undisclosed.
Commenting on the investment, Premkumar S who led the round for Chennai Angels said, “A platform that provides analysis and real-time actionable alerts apart from bench-marking with peers on a SaaS mode is an ‘unmet need’ of the hospitality, financial services and healthcare sectors”.
Founded by Tushar Mishra and Madhulika Mukherjee in 2016, the company offers a SaaS based solution that helps businesses evaluate, measure and improve customer engagement. The company uses user opinions, leveraging big data, from different channels including direct and indirect feedback on social media, review platforms and helpdesk platforms.
Its services range from NPS tracking, review management, on-site feedback forms, social listenings, business insights, ticketing to competitor analysis, team collaboration and opinion monitoring. The claims to be working with the likes of Finger hotels, Fern hotels, Keys hotels, Intellistays, Habanero, among many others.
Tushar Mishra and Madhulika Mukherjee hold engineering degrees in information technology and mathematical innovation from Delhi University.
Chennai Angels has also invested in another SaaS based content marketing platform Paperlite. Which raised $400,000 in their seed round of investment.
According to a recent published report ‘India cloud computing market forecast and opportunities 2020’, the market for cloud computing services in India is expected to grow at rate of 22 percent CAGR drung 2015-2020. Increase in government spending on National optical fiber network and other portals, coupled with acceptance of the cloud services in the SME segment is expected to bolster the cloud computing market. SaaS is set to top the market share of cloud computing as it’s expected to rake over 40 percent of the total cloud computing market share by 2020.