Premium TV brand Vu reaches Rs 1000 crore revenue mark in FY19; launches new series

By: |
Published: April 4, 2019 8:37:35 PM

Vu, which claimed to be India's highest selling 4K TV brand, said that it achieved another 'milestone' of selling over 1 million TVs across India in FY19.

The company on Thursday also announced three new products — Vu Pixelight TV, Vu UltraSmart TV, and Vu Premium Android TV

Premium television brand Vu Technologies today announced reaching Rs 1,000-crore revenue mark for the year ended 2018-19. Vu, which claimed to be India’s highest selling 4K TV brand said that it has achieved another ‘milestone’ of selling over 1 million TVs across India in FY19. The company competes against Samsung, Xiaomi, Sony, Panasonic etc. in the Indian market.

Vu said that it will focus on its Vu VOD (Video On Demand) Upscaler technology ahead. The VOD Upscaler will improve the picture quality of the VOD content.

“We are driven to bring advanced, cutting-edge innovation in entertainment technology globally. To the same end, clocking in Rs 1,000Cr in revenues is a strong validation for our endeavour vision,” said Devita Saraf, Chairman and CEO, Vu TV in a statement. Vu focuses on high net worth individuals and young professionals as its customer base.

The company on Thursday also announced three new products — Vu Pixelight TV, Vu UltraSmart TV, and Vu Premium Android TV with a price range of Rs 14,500-72,000. The TVs comes along with licensed Netflix, Amazon Prime, and YouTube apps.

“Smart TVs in India are expected to grow from 10-12 million in 2018 to 20 million by 2020 according to industry estimates. This clearly indicates that consumers increasingly want an incredible viewing experience on a big screen in their home with easy access to their favourite content,” said Abhishek Nag, Director- Business Development, Netflix India.

In FY 2018-19, Vu claimed of ‘installing’ 1.5 million TVs across India to become the highest selling 4K TV brand. Last year, it launched the world’s largest television — Vu 100. The company, without disclosing the figures, said that in 2018 Samsung, Sony saw a negative 3 per cent growth even as Vu grew by 28 per cent.  It also claimed of being the 4th largest TV brand in India, overtaking Panasonic in 2018.

Vu was launched in 2006 by Saraf who initially worked with her father Rajkumar Saraf at his company Zenith Computers.

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.

Next Stories
1OYO forms JV with Softbank to begin hotel operations in Japan
2We play middleman for cash-starved SMEs: Harshil Mathur, co founder and CEO, RazorPay
3Leveraging data innovations: Rolls Royce to work with Indian tech startups