OYO launches slimmed-down ‘Lite’ app globally for snail-paced India internet connectivity

By: |
Published: May 16, 2019 2:22:43 PM

As per broadband speed test service provider Ookla's last year speed index, India's internet speed was ranked 109th for mobile and 67th for fixed broadband. Earlier this week music streaming service Spotify too launched its lite app in India for low-end Android smartphones.

The launch of OYO Lite comes along with its recent launch of in-app SOS button for customers to get assistance in emergency situations.

Hotel and home chain major OYO today announced the launch of OYO Lite for users existing in low network connectivity or data strength areas. The app has been toned down to less than 800 KB from 13 MB — the size of its Android app.

The launch of OYO Lite comes along with OYO’s recent launch of in-app SOS button for customers to get assistance in emergency situations from the on-ground hotel staff along with OYO Safety Response Team (SRT) that is available round the clock. It also initiates a call with local law enforcement authorities across the country, OYO said in a statement.

“The launch has been made globally for our Android customers to access OYO services despite low connectivity. However, we are yet to confirm the launch for our iOS customers,” an OYO spokesperson told Financial Express Online.

The Lite app is expected to address the storage constraint as well for smartphones with lower storage capacity or basic smartphones.

With the latest launch of these technology services and on-ground interventions, OYO is looking to address the “security, quality, location and price” aspect,” said Anil Goel, Chief Technology Officer, OYO Hotels & Homes.

As per broadband speed test service provider Ookla’s last year speed index, India’s internet speed was ranked 109th for mobile and 67th for fixed broadband in February last year.

The global average mobile download speed as per the index was 22.16 Mbps in February last year whereas India’s stood at 9.01 Mbps.

While Cisco in its 13th Visual Networking Index predicted India to have over 800 million smartphone users by 2022, consulting firm EY expected last year the smartphone user base to grow to 650 million by 2022. India reportedly has 300-400 smartphone users currently.

Launching a lighter version of the app is a common phenomenon across technology companies. Earlier Flipkart, Amazon, Uber, Ola etc., have also launched a similar slimmed-down version of their apps. Music streaming service Spotify too launched its lite app earlier this week for low-end Android smartphones.

 

Get live Stock Prices from BSE and NSE and latest NAV, portfolio of Mutual Funds, calculate your tax by Income Tax Calculator, know market’s Top Gainers, Top Losers & Best Equity Funds. Like us on Facebook and follow us on Twitter.