After signing a memorandum of understanding with the Assam transportation department, Ola has now partnered with Delhi Division of Northern Railways . Under this partnership, Ola has launched ‘Ola kiosks’ at 5 railway stations in Delhi to facilitate last mile connectivity for passengers.
Through this partnership, Ola will now booking through its kiosks (offline cab booking centre) at the railway station itself. Moreover, Ola has set up zones within these 5 railway stations to ease the parking facilities for the cabs. The company further claims that as these kiosks work as a dedicated point, the estimated time of arrival of the cab will go down to as low as 2 minutes.
Commenting on the partnership with Delhi Division Railways, Pranav Mehta, city head, Delhi NCR, said, “The Delhi Railway Division is an integral part of inter-city as well as inter-state transport; Ola is honoured to partner with them to help strengthen the mobility ecosystem at these stations. Over the last one year, we have been integrating our smart mobility solutions with key public service utilities to ensure last mile connectivity along with, building mobility solutions that cater to the diverse needs of consumers. Railway stations form a critical part of city’s transport ecosystem and our partnership with Delhi Railway Division is an important milestone in this direction”.
The company had recently partnered with Rapid Metro Gurgaon, Bengaluru Metro Rail Corporation to enable the kiosk services at the locations. Earlier this year they also announced partnerships with Ajmer Railway station, South Western railways and Kempegowda international airport. The company is planning to enable similar models in other public utility spaces.
According to a report, the Indian cab market was at $6.4 billion in 2016 and was expected to grow at a CAGR of 13.7 percent between 2017 – 2022 and hit the $14.3 billion mark. Increasing demand in cab services in the country can be attributed to the changing lifestyles and increasing disposable income of people, specifically in tier 1 and tier 2 cities.
The industry is witnessing increasing traction as the cabs are offering more and more secure experience. The report further added that, offerings as booking convenience through smartphones, air conditioning, skilled drivers, multiple payment options, customer support, automated billing, among many others remain the driving factors of the industry.