Vocal for local: After UP, Jharkhand, Punjab, Karnataka, Flipkart to onboard artisans from this state

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Published: July 15, 2020 2:11 PM

Technology for MSMEs: Flipkart has been partnering with different state governments and government organisations including Uttar Pradesh, Jharkhand, Punjab, and Gujarat under its Samarth initiative launched in July last year to support Indian artisans grow digitally.

Flipkart said that through Samarth programme it is supporting the livelihood of over 5 lakh artisans, weavers and micro enterprises in India.

Technology for MSMEs: Days after partnering with the Karnataka government to help state artisans and craftsmen sell goods online, Walmart-owned Flipkart has now tied-up with Odisha government in a similar move. Flipkart, which announced raising $1.2 billion from parent Walmart and others on Tuesday, will help artisans, weavers and craftsmen from the eastern state to onboard the e-commerce marketplace and retail across India. Flipkart has been partnering with different state governments and government organisations including Uttar Pradesh, Jharkhand, Punjab, Gujarat under its Samarth initiative launched in July last year to support Indian artisans grow digitally. The initiative also coincided with PM Modi’s pitch for boosting local products and manufacturing via ‘vocal for local’ campaign and the flagship Make in India programme.

Through the tie-up, Odisha’s State Institute for Development of Arts & Crafts (SIDAC) will enable the state’s “underserved segments” of the society including local artisans, weavers and craftsmen. The local Odia brands including Boyanika, Utkalika and Sambalpuri Bastralaya that work with these artisans will be available on Flipkart to “promote the best of Odisha’s local handicraft and handloom products, besides individual master artisans and weavers associated with the government,” Flipkart said in a statement.

“With the help of Flipkart, handloom and handicraft artisans living in remote areas of Odisha will now be able to better market their products to consumers across India,” said Kailash Chandra Sahoo, Additional Secretary to Handlooms, Textiles & Handicrafts Department, Government of Odisha.

Flipkart said that through Samarth programme it is supporting the livelihood of over 5 lakh artisans, weavers and micro enterprises in India. Flipkart has been reaching out to rural entrepreneurs particularly women-led enterprises, differently-abled entrepreneurs, artisans, and weavers in India’s hinterland who are unable to expand their business due to lack of access to working capital, poor infrastructure, and inadequate training. “These are challenging times, and as a homegrown platform, we believe it is our responsibility to boost local businesses and transform them through ecosystem partnerships,” said Rajneesh Kumar, Chief Corporate Affairs Officer, Flipkart Group.

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