Video: E-commerce needs special focus in new foreign trade policy, says Amazon India’s Bhupen Wakankar | The Financial Express

Video: E-commerce needs special focus in new foreign trade policy, says Amazon India’s Bhupen Wakankar

Trade, import and export for MSMEs: Amazon, which has over 1 lakh sellers exporting goods through the Global Selling programme from India, expects the new policy to have a special focus on online exports that could help India achieve its $1 trillion export target by 2030.

E-commerce should get a special chapter in upcoming FTP: Amazon India’s Bhupen Wakankar

Trade, import and export for MSMEs: The new five-year (2023-28) foreign trade policy (FTP) is expected to be launched in the coming few weeks after the current policy (2015-20), which has been extended multiple times, expires on March 31 2023. It was last extended in September 2022 by six months. In order to boost exports by MSMEs, e-commerce platforms, however, are hoping for a major focus on digital exports in the upcoming FTP.

Amazon, which has over 1 lakh sellers exporting goods through the Global Selling programme from India, expects the new policy to have a special focus on online exports that could help India achieve its $1 trillion export target by 2030.

Also read: MSMEs’ 45% export share includes contribution of large units too: DGFT’s Prafulla Chandra Mishra

E-commerce as a channel for exports has gained importance over the years as exporters are able to sell their produce directly to customers abroad without investing in a physical setup to reach the customers. Unlike traditional exports, e-commerce enables even a micro or small exporter to showcase their products to customers, enhancing their visibility alongside large exporters and hence, providing a level playing field. 

Bhupen Wakankar, Director, Global Trade, Amazon India in a chat with FE Aspire discusses more on the FTP along with an update on Amazon India’s $20B export target by 2025, India’s trade deals, and more.

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First published on: 31-03-2023 at 10:00 IST
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