Basically this means that creators can now use some of the features of the platform to seamlessly record their audio content, get them published widely for free through Hubhopper’s distribution network and finally get the content monetised by connecting with the right brands.
Finding a niche business segment helps a startup remain relevant in the marketplace. Take the case of Hubhopper, a leading podcasting and audio-on-demand platform; recently, this five year-old Delhi-based startup launched its first-ever Hubhopper Studio for audio content creators in the country. Basically this means that creators can now use some of the features of the platform to seamlessly record their audio content, get them published widely for free through Hubhopper’s distribution network and finally get the content monetised by connecting with the right brands.
Hubhopper aims to on-board 5000 podcasters in the next 18 months. Put simply, content creators can now host their audio shows for free by simply recording and going live in a few minutes. In addition, the Hubhopper studio community will also help podcasters by exploring new avenues of monetisation.
Hubhopper is currently India’s largest platform of its kind with over a million hours of audio content spread across 12 vernacular languages. The company was first launched in 2015 as a social network. It has transitioned over time into a content aggregation platform, built around the concept of micro-engagement.
Talking about the new online studio, Gautam Raj Anand, CEO and founder of Hubhopper says: “Hubhopper has always been focused on enabling budding audio artists from every part of the country to be able to showcase their talent and even take it up as a career opportunity. With our online studio, potential audio artists can now, in three easy steps, record, launch and distribute the podcast to iTunes, Google Podcasts among others. There is huge intent to create content in this country, which is often throttled by people thinking that it will require huge investment or will be technically difficult.”
According to him, Hubhopper Studio is eliminating all such barriers for anyone wanting to showcase their talent and establish an audience base.
Online media consumption has shown tremendous growth over the past few years. According to IFPI’s Music Consumer insight Report 2018, about 75% of smartphones users listen to music on their phones, 86% consumers out of which use on-demand streaming. Moreover, increase in the number of mobile devices is making it easier for consumers to access music and video content on the go, giving opportunity for varied regional language content creators.
However, in spite of new and independent content creators having the best of ideas, they struggle with the process of production and distribution that is necessary for their content to become a rage. Such content creators primarily lack the knowledge about devices, editing software, marketing strategies, and most importantly—a platform that will champion their distribution and monetisation journey. Hubhopper Studio is trying to fill the gap here.