With latest FDI guidelines for e-commerce marketplaces allegedly jeopardizing ambitious growth plans of large e-tailers like Amazon and Flipkart, multiple products have already vanished from Amazon India website within days of policy implementation. The estimated number of products taken off goes up to 4 lakh, as per Hindi newspaper Amar Ujala. The revised policy norms have pushed e-commerce marketplaces, which are funded by foreign investors, in damage control mode as they are now prohibited to sell goods of vendors in which they have equity stakes and to have exclusive marketing tie-ups. While Amazon\u2019s net sales for quarter ended December 2018 grew 20% to $72.4 billion, the company expects it to be down to $56-60 billion for new year\u2019s first quarter, PTI reported. Amazon-backed vendors such as Cloudtail and Appario, as a result, are no longer selling on the platform. The rules have forced the company to take-down its key grocery service Amazon Pantry and also withdraw different products such as sunglasses and floor cleaners from its India website. The products started to disappear from Amazon India website late on Thursday in accordance with the midnight deadline to comply with the revised rules, Reuters quoted two sources as saying. Amazon said that its Pantry products are currently not available in India, in response to customers' tweets who weren't able to buy products from it. In a recent investor call, Amazon\u2019s CFO Brian Olsavsky said, \u201c\u2026there is much uncertainty as to what the impact of the government rule change is going to have on the e-commerce sector there,\u201d PTI reported as saying. However, Olsavsky reiterated Amazon\u2019s commitment to comply with the changed guidelines and that the company is evaluating the situation to avoid any \u201cunintended consequences\u201d for its users and sellers. Walmart-owned\u00a0Flipkart\u00a0last week said that it is disappointed with the revised FDI e-commerce rules implemented in \u201chaste\u201d by the government. Earlier a Crisil report had stated that online retail sales worth Rs 35,000-40,000 crore could be hit as a result of the revised norms. Amazon, which had committed over $5 billion investments in India, continues to see \u201cvery good long-term prospects\u201d in the Indian market. Walmart had made a mammoth bet in the e-commerce market last year by acquiring 77% stake in Flipkart for $16 billion.