Shraddha Kapoor Joins Farhan Akhtar as the Face of Dulux Paints

By: | Published: August 7, 2015 3:37 PM

Dulux the flagship Decorative paints brand from AkzoNobel India announced Shraddha Kapoor as its new brand ambassador. Today, she joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products.

Dulux the flagship Decorative paints brand from AkzoNobel India announced Shraddha Kapoor as its new brand ambassador. Today, she joins Farhan Akhtar as a brand ambassador for Dulux and its range of interior and exterior products.

Rajiv Rajgopal, Director, Decorative Paints, AkzoNobel India said, “Drawing from our  in-depth understanding of consumer needs, Dulux aims to enrich people’s lives by bringing visual delight and lasting care to their surroundings by offering  complete painting solutions. Together with Farhan Akhtar, Dulux’s new brand ambassador Shraddha Kapoor will be supporting our efforts at increasing the market for this iconic and truly international brand.”

“India with a large and young population has a great demographic advantage. The average age of the 1.25 billion – strong Indian population will be 29 years in 2020. Shraddha Kapoor is a perfect fit as the brand ambassador to connect with this set of next gen consumers,” he added.

Shraddha Kapoor, Actor, Singer, Designer and Brand Ambassador, Dulux Paints says, “I am excited about my association with a brand as versatile and vibrant as Dulux.  Its philosophy of ‘Let’s Colour’ by way of expressing through their range of products has struck a chord with me. Dulux has been constantly evolving and offering consumers more to experiment with while decorating their homes. Home decoration is a significant medium of expressing one’s individual style and Dulux helps consumers in finding that style along with great performance.”

Dulux Paints offers best in class products in the interior and exterior paints categories meant for upkeep of the house. The emphasis for Dulux, as with all other brands bearing the AkzoNobel imprint, is on quality, aesthetics and the highest levels of performance in terms of longevity, wash ability & stain resistance, anti-colour fading, water proofing, ease of application, faster drying times and low VOC and odour.

The dynamic product portfolio of Dulux has been bolstered with the recent addition of Dulux Velvet Touch Diamond Glo and Dulux Weathershield Powerflexx catering to the uber luxury needs of the customers.

AkzoNobel India

Present in India for 60 years and a significant player in the paints industry. Over the years, it has witnessed sustained expansion, growth and transformation. In 2008, Akzo Nobel N.V. became owner of the entire equity share capital of Imperial Chemical Industries Ltd., by virtue of which the company became a member of the Akzo Nobel Group. Akzo Nobel India manufactures and markets a wide range of coatings covering Decorative paints, Protective coatings and Specialty Chemicals. We provide solutions to many industries and sectors including automotive, consumer electronics, power, aviation, shipping and leisure craft, construction, oil and gas, water and waste water, food and beverages, etc.

We supply industries and consumer with innovative products and are passionate about developing sustainable answers for our customers. Our portfolio includes well-known brands such as Dulux, Sikkens, International and Interpon. With employee strength of close to 1800, AkzoNobel India has manufacturing sites, offices and distribution network spread across the country. All manufacturing facilities have state-of-art environmental management system. Its commitment to Health, Safety, Environment & Security (HSE&S) has been amongst the best in class globally, with due care being taken to protect the people and the environment.

Safe Harbour Statement:

This press release contains statements which address such key issues as Akzo Nobel’s growth strategy, future financial results, market positions, product development, products in the pipeline, and product approvals. Such statements should be carefully considered, and it should be understood that many factors could cause forecasted and actual results to differ from these statements. These factors include, but are not limited to, price fluctuations, currency fluctuations, developments in raw material and personnel costs, pensions, physical and environmental risks, legal issues, and legislative, fiscal, and other regulatory.

 Photo Caption: Dulux Paints signs Shraddha Kapoor as its Brand Ambassador.

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