E-commerce firm ShopClues on Thursday launched ShopClues Surety programme to deal with quality concerns related to unbranded products sold on the platform. The Surety project will audit about 50% of the unbranded products sold on the platform and rate them across three levels — value buy, great buy and best buy — based on the quality of the product.
Through a five-point quality check, the company will provide a brand authorised stamp to the products which will also involve mystery physical audits by the e-commerce company.
ShopClues compared its Surety programme against Snapdeal Gold or Flipkart Assured but the company will not manage the packaging or the shipping of the products and standard delivery time will be applicable. The Surety programme will help build seller equity for private labels and improve conversion from customers, said Nitin Kochhar, V-P of categories at ShopClues.
Currently, ShopClues will not be charging any fee for its service. But in a couple of months, Surety will be available for a fee and join other seller services which ShopClues provides to its merchants. “For monetisation, fee for the Surety services will vary for every product and it may be charged at about 0.5% of the transaction value. The pricing will initially be focussed at covering the cost for the company,” Sanjay Sethi, co-founder and CEO of ShopClues, told FE.
ShopClues Surety is focussed at reducing the return rate and it claims to improve the sales by 10-20%. Largest markets for ShopClues include Delhi-NCR, Surat, Mumbai, Tirupur, Panipat, Agra, Rajkot and Salem, and it seeks to cover 80% of the order volume by December 2017.