ShopClues Diwali sale Day 1: To make for a really exciting shopping experience this festive season, Shopclues has launched the 'Lowest Price Online Challenge' tagged as Dhamaka Deals. This will serve as a complement to the 5 cr products on offer across the categories on the platform. During the challenge, consumers need to find the same product at a lower price than that offered on ShopClues on other ecommerce sites. If the consumer does find it, s\/he will receive double the difference of the product\u2019s price at Cluesbucks. According to the online marketplace, it '.has pulled out all stops to make this year\u2019s Diwali celebrations truly grand.' ShopClues began its sale on the same day as Amazon's Great Indian Festival sale. Flipkart Big Billion Day Sale and Snapdeal sale will start from\u00a0October 2. Nitin Agarwal, AVP Marketing, ShopClues said, \u201c\u201cWith our campaigns, we have been able to tap a huge customer base which will boost our 10 day long sale. As compared to last year we have received a tremendous response from our discerning customers. There has been a growth of 200 percent in terms of brand search queries, app installations and direct visits to the portal. We have experienced about 90 percent growth in terms of visits and orders and about 190 percent growth in GMV and conversion rate. Overall, we expect a better festive season this year.\u201d ShopClues is offering deals, as much as 80% off, on large appliances and electronic products. It is also offering an assortment of 3 lakh+ products under Rs 499 under its home and kitchen category. In the fashion category, the etailer is offering 10 lakh+ products with the starting price of Rs 99. And also on offer, up to 80% off, are products in the general utilities category - car accessories, beauty products, travel and luggage, gifting and stationery. The online marketplace is also offering financial benefits with a 10% additional discount through partnerships with ICICI Bank, American Express, Standard Chartered and a 10% cashback on MobiKwik. ShopClues is also providing interest-free zero-cost EMIs in select cities through CashCare Technology. ShopClues Diwali sale 'Lowest Price Online Challenge' started on 1st October and will last till\u00a010th October.