ShopClues, India's first and largest managed marketplace recently concluded its 'Diwali Flea Market' to a thumping response from customers with as much as 70% of the sales coming from non-metro sites.
ShopClues, India’s first and largest managed marketplace recently concluded its ‘Diwali Flea Market’ to a thumping response from customers with as much as 70% of the sales coming from non-metro sites. Sellers were also able to leverage the high spending propensities during the festival season by offering products that were either in less quantity or in odd numbers and could therefore be sold at jaw-dropping low prices.
The sale property, inspired by ShopClues’ famous Sunday Flea Market, turned out to be one of the biggest success online Diwali shopping bonanza in the country. Diwali Flea Market by ShopClues crossed more than 1.5 million transactions in the month of October 2015.
The resounding success of the event could be gauged by the fact that maximum traction came from tier II and III markets such as Pune, Jaipur and Ahmedabad, all of which featured in the top 10 cities by GMV during the campaign.
Another interesting trend observed during the Diwali Flea Market was that the GMV from the mobile platform was twice of that from desktops. This underlines the phenomenal level of acceptance for the ShopClues mobile app throughout the country.
“During the ShopClues Diwali Flea Market, tier 2 and 3 geographies accounted for 70% of the sales. This is a huge triumph for the entire ShopClues team as we target all our efforts towards offering the masses in India a shopping experience that matches their preferences to the letter. Another heartening fact is how shoppers across the length and the breadth of the country have embraced our mobile app. Mobile traction has clearly trumped that from the desktop, highlighting how ShopClues has become the mobile shopping app of choice for consumers in every corner of the country.” said Nitin Kochhar, AVP (Categories), ShopClues.com.
During the Diwali Flea Market, ShopClues offered consumers an experience that resonated perfectly with their preferred shopping formats. It was structured in tandem with how Indians love to shop during the festival season. With an array of products from the most popular categories at this time of the year, the Diwali Flea Market ensured that customers could fulfill all their festive needs on one single platform at the most competitive rates.