Beauty salons in Lucknow have witnessed 25-40 per cent rise in footfall as young men and women are rushing to get the perfect look on Valentine's Day, tomorrow. Over the past fortnight, more and more men and women have been going to salons for a makeover and a variety of cosmetic and other treatments, resulting in a rise of about 25-40 per cent in footfall, revealed a just-concluded quick survey of ASSOCHAM, under the aegis of its Social Development Foundation. Men and women both seem to be going quite far to look good and are shelling out anything between Rs 2,000 and Rs 10,000 and even more to ensure they look picture-perfect, according to the survey. Apart from getting a fancy hairdo, other most popular beauty treatments include massage, hair colour, facial, hair removal, manicure, pedicure, skin treatment, botox and tooth whitening, the survey noted. It further highlighted that men are almost on a par with women when it comes to the amount of money and time they spend on looking good. "In a bid to emulate famous film and other personalities, youths end up spending a major chunk of their income for latest grooming as per the fashion trends," ASSOCHAM National Secretary General D S Rawat said. During the survery, 100 working people in the age group of 25-30 years (equal number of both men and women) with minimum pay package of over Rs 20,000 per month and about 30 unisex beauty salons in Lucknow were surveyed to gauge grooming trends amid men and women this Valentine's Day, he said. The survey had been conducted over the last fortnight in Delhi, Mumbai, Bengaluru, Lucknow and Ahmedabad. In Lucknow, about half of the total 50 women said they are getting a makeover for V-day and spending about Rs 2,000-Rs 5,000 on various beauty treatments, while about ten said they are coughing up anything between Rs 5,000 and Rs 10,000 for looking their best. However, the remaining said they are not really spending much on enhancing their appearance especially for the Valentine's Day. On the other hand, about 35 men interviewed by ASSOCHAM representatives said they are spending anything between Rs 2,000 and Rs 5,000 for various treatments at salons especially for Valentine's Day while ten of them said they are not getting any special makeover and the remaining said they are splurging significant amounts on various specialty services. While all the unisex beauty salons surveyed in Lucknow reported a rise in footfall, about 20 of these said they have seen a surge of 25-50 per cent in the past few days and many even said they have added significant number of new clientele. Many of these said men and women both are equally enthusiastic about getting a makeover and are opting for various services. Many salons are also offering special offers and beauty packages to lure more customers.