Voodoo, the app-based product price comparison platform, has raised $1 million from Saif Partners as seed fund.
The fund raised will be used to hire more people and to build the product, the company said.
Voodoo helps customers identify the best deals on a range of products which are sold online. Founded by Mohit Mittal & Vijay Reddy, Voodoo integrates with all the apps on the user’s mobile and help them to get the best deals, compare prices, get coupons and give recommendations during online purchase. The company currently compares prices on e-commerce platforms like Paytm, Jabong, Flipkart, Snapdeal, Amazon, Uber, TaxiForSure, Ola and others.
Mukul Arora, principal, Saif Partners, said “Voodoo has taken a unique approach to offer rich experience to mobile users across categories such as shopping, travel, cab, food etc. When we saw the product for the first time, we could immediately see its compelling value prop as a consumer. It has the potential to become one of the most popular Indian apps.”